Senior CRM Operations Manager

Location: Detroit, United States

Company

hirify.global is an AI-native, platform-enabled B2B digital agency combining data, technology, creativity, analytics, and artificial intelligence to build customer experiences and integrated digital solutions.

What you will do

• Lead CRM campaign delivery for a single account from requirements gathering through testing, approvals, deployment, and performance measurement.
• Run requirements sessions and document audience logic, segmentation, suppression rules, journeys, triggers, business rules, data sources, tagging, testing, and deployment sequencing.
• Validate campaign logic against available data, including field availability, population, refresh cadence, and latency.
• Coordinate campaign calendars, dependencies, creative readiness, deployment windows, and handoffs with campaign deployment teams.
• Maintain QA protocols, proofing, render and link validation, approval gates, defect reviews, version control, and documented exceptions.
• Make ownership and entry criteria explicit across strategy, creative, analytics, data, delivery, and client stakeholders.

Requirements

• 7+ years of experience in email, campaign, or CRM operations at scale, including high-volume, multi-brand, or multi-market programs.
• Hands-on experience authoring campaign specifications, business requirements documents, and technical specifications.
• Experience working with data and analytics partners on audience logic and feed dependencies; ability to read a data dictionary and reason about record-level logic.
• Working fluency with modern CRM platforms such as SFMC, Braze, or Adobe, with enough technical understanding to interrogate builds and validate specifications.
• Ability to lead without formal authority and challenge ambiguous requests until requirements are specific.
• Bachelor’s degree from a four-year college or university, or equivalent experience.

Nice to have

• SQL experience.
• Knowledge of agentic AI and autonomous orchestration in campaign operations.
• Experience with defect taxonomies, cycle-time measurement, delivery instrumentation, and requirements traceability.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement plan.
• Paid holidays and Flexible Time Off.
• Wellness, financial security, and professional growth programs.
• Equal opportunity workplace with reasonable accommodation available for candidates and employees with disabilities.