Sr. Director, Audience Activation (Ad Tech)

Location: Hybrid, 1–2 days per week in the New York office; candidates must reside in the United States at the time of application. Approximately 25% travel and in-agency presence are expected.

Salary: USD 117,500–160,000 per year, plus eligibility for a sales-based incentive or performance-based bonus.

Company

hirify.global, through MRI-Simmons, provides consumer insights, audience intelligence, and data-driven advertising solutions across TV, digital, social, and connected TV.

What you will do

• Drive new business development and upsell opportunities focused on audience activation, enrichment, and data enablement.
• Manage customer engagements from strategy and proposal development through presentations, negotiations, and contract completion.
• Lead advanced advertising and audience activation presentations for agencies, brands, and ad tech partners.
• Build relationships with agency holding companies and stakeholders across programmatic, video, investment, activation, and account teams.
• Partner with Commercial, Marketing, Operations, and Product teams on audience development, partnerships, and go-to-market initiatives.
• Maintain sales, revenue, audience taxonomy, CRM, reporting, and contractual tracking processes.

Requirements

• Bachelor’s degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, addressable advertising, audience data, data enablement, or ad tech.
• Demonstrated success driving audience activation initiatives within agencies or brands.
• Deep understanding of advanced advertising, programmatic activation, audience data, digital video, CTV, planning, measurement, and attribution.
• Strong agency network, executive communication, relationship management, and negotiation skills.
• Must reside in the United States at the time of application; hybrid office attendance and approximately 25% travel are required.

Nice to have

• Experience applying syndicated audience data to activation, planning, and partnership opportunities.
• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Hands-on agency experience with educational programming, thought leadership, or events for planning and buying teams.

Culture & Benefits

• Flexible working environment with hybrid office work.
• Comprehensive medical, prescription, dental, and vision coverage.
• Flexible spending accounts, Health Savings Account, life insurance, disability insurance, and 401(k) with company matching.
• Discretionary paid time off, 11 paid holidays, volunteer time off, and parental leave.
• Tuition reimbursement, LinkedIn Learning, and Employee Assistance Program.