Brand Manager (OTC & OTX)

Location: Johannesburg, South Africa; hybrid working

Company

hirify.global develops affordable medicines and innovative treatment options to address unmet medical needs.

What you will do

• Develop annual brand strategies, marketing plans, budgets, forecasts, and portfolio growth plans for OTC and OTX products.
• Lead integrated campaigns across consumer, healthcare professional, digital, retail, pharmacy, shopper, trade, and e-commerce channels.
• Use consumer, customer, healthcare professional, market, competitive, and KPI insights to identify growth opportunities and optimize performance.
• Manage agencies, creative development, promotional materials, campaign execution, ROI evaluation, and marketing investments.
• Collaborate with Sales, Medical, Regulatory, Supply Chain, Training, and external stakeholders on brand plans and product launches.
• Engage healthcare professionals, KOLs, pharmacists, retailers, and trade partners, and support sales-force effectiveness initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Science, Commerce, Finance, or a related field.
• At least 5 years of experience managing OTC, Consumer Health, Wellness, Nutrition, Self-Care, or OTX brands.
• Experience in consumer marketing, media planning, digital marketing, brand building, pharmacy, retail, trade activation, and channel management.
• Experience managing agencies, marketing budgets, campaign ROI, and cross-functional projects.
• Strong commercial, financial, analytical, presentation, stakeholder management, and business-acumen skills.
• Knowledge of the Marketing Code and Act 101 relating to the promotion and advertising of medicines.

Nice to have

• Experience engaging healthcare professionals and KOLs.

Culture & Benefits

• Hybrid work environment focused on empathy, dynamism, teamwork, and shared success.
• Personalized learning and professional development programs.
• Medical and life coverage for employees and families.
• Maternity and paternity benefits, family support, and joining and relocation support.
• Equipment and other benefits aligned with industry standards.