Product & Technical Marketing, Fusion

Location: Germany - Remote

Salary: €77,000–€112,200 annual base salary for Germany-based roles; offers may exceed this range and may include bonuses, commissions, stock grants, and benefits.

Company

hirify.global develops software that helps innovators design and make products, buildings, vehicles, factories, and other creative works.

What you will do

• Own hirify.global Fusion positioning and messaging for EMEA, adapting global narratives to regional segments, industries, and competitive dynamics.
• Conduct discovery conversations with mechanical engineers, industrial designers, and shop owners to identify pain points, effective language, and sales objections.
• Partner with Campaigns, Demand Gen, and Growth Marketing on positioning, use-case narratives, customer proof, funnel conversion, and measurable outcomes.
• Bring customer evidence, win/loss insights, and competitive intelligence to product, global product marketing, and regional sales teams.
• Lead regional launches, including localized messaging, field and partner enablement, events, post-launch adoption, and demand generation.
• Create technically credible content, demos, use-case narratives, and comparison assets.

Requirements

• 5–8+ years of product marketing experience in technical B2B software.
• Strong technical understanding of parametric modeling, design-to-manufacture workflows, and toolpaths; CAD, CAM, PLM, or adjacent design and manufacturing software experience is strongly preferred.
• Ability to develop, validate, and iterate positioning and messaging through direct customer research.
• Experience working across EMEA markets and navigating multi-country, multi-language go-to-market programs.
• English is required.
• Ability to build AI-enabled marketing workflows such as win/loss analysis, competitive monitoring, messaging testing, research synthesis, or custom GPT-based systems.

Nice to have

• Mechanical engineering or a similar degree, or hands-on experience as a practicing engineer or designer.
• German, French, or another major European language.
• Experience turning product releases into demand-generating programs that drive signups, trials, and pipeline.

Culture & Benefits

• Remote work arrangement for the Germany-based role.
• Opportunity to influence global positioning, campaigns, and roadmap priorities through customer insight.
• Work focused on activation, adoption, and pipeline impact across EMEA.
• Compensation may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
• hirify.global emphasizes belonging and meaningful work that helps build a better world.