Product Marketing Lead

Location: Remote for candidates based in EMEA

Company

Canonical provides Ubuntu and open-source software platforms for enterprise and technology markets, including cloud, AI, data science, engineering, and IoT.

What you will do

• Own positioning, messaging, and the narrative hierarchy for a product area across web, sales, and marketing assets.
• Lead product launches end to end, including tiering, timelines, cross-functional planning, launch assets, and reporting.
• Build competitive intelligence and develop battlecards, discovery questions, objection handling, and demo narratives for sales enablement.
• Conduct customer, community, and win-loss research to ground messaging in market evidence.
• Partner with demand generation, content, web, and events teams to turn positioning into pipeline-driving campaigns.
• Mentor product marketers and improve shared marketing frameworks and practices.

Requirements

• Must be based in EMEA for this remote role.
• Strong written and verbal English communication skills.
• Proven product marketing experience in B2B software, SaaS, or open source.
• Experience owning product or portfolio positioning, messaging, and launches with measurable business outcomes.
• Technical curiosity, excellent storytelling, data-driven decision-making, and the ability to influence product, sales, and marketing stakeholders.
• Experience managing complex cross-functional projects and operating independently at global scale.

Nice to have

• Experience marketing to developers or working in infrastructure, security, or IoT.
• Familiarity with open-source communities and commercial open-source business models.
• Experience with both product-led and sales-led motions.
• Public speaking, webinars, or conference experience in a technical field.
• Experience mentoring or leading other product marketers.

Culture & Benefits

• Fully remote working environment with colleagues distributed across more than 75 countries.
• Personal learning and development budget of 2,000 USD per year.
• Annual compensation review, recognition rewards, annual holiday leave, parental leave, and an employee assistance programme.
• Opportunities to travel to in-person team sprints several times per year.
• Additional benefits may vary by work location; compensation may include annual bonuses or sales incentives depending on the role.