Field Marketing Manager (B2B SaaS)

Location: Remote in Europe, within +/- 3 hours. Some travel is expected, approximately one to two weeks per quarter, with the possibility of up to one week per month during peak conference season.

Company

hirify.global provides a platform for authoring, publishing, and maintaining documentation, used by thousands of teams and more than 2 million people.

What you will do

• Own the international event calendar, including conference selection, sponsorship negotiation, booth planning, staffing, messaging, budgets, and on-site execution.
• Design executive dinners, roundtables, briefings, happy hours, roadshows, customer summits, meetups, and other owned event formats.
• Partner with Developer Relations on hackathons, documentation sprints, community events, webinars, virtual roundtables, and livestreams.
• Build hirify.global’s event tiering model with spend bands, staffing requirements, pre-event preparation, and post-event follow-up.
• Create the measurement model for event-sourced and event-influenced pipeline, cost per opportunity, target-account attendance, and conversion to closed won.
• Build the sales follow-up motion and act as an account-based marketing partner for account selection, buying-committee mapping, and enterprise programs.

Requirements

• 7–10 years of experience in B2B SaaS marketing, including significant experience in field marketing, event marketing, or integrated demand generation.
• Experience running international programs, including programs in the USA.
• Strong ROI mindset with experience defending event budgets, evaluating cost per opportunity, and discontinuing underperforming events.
• Operational experience across sponsorship negotiation, event communications, booth execution, and HubSpot dashboards or reporting.
• Ability to collaborate credibly with sales teams, answer pipeline and budget questions, and build agreed follow-up processes.
• Comfort marketing to technical audiences such as engineers, platform teams, and developer experience leaders, plus an ownership mindset in a newly created function.

Nice to have

• Background in field marketing, event marketing, demand generation with a major in-person component, or community and Developer Relations with commercial responsibilities.
• Experience building memorable event experiences for developer-focused audiences.

Culture & Benefits

• Remote work across Europe with a distributed team spanning 15 countries in North America, Europe, and Asia.
• Opportunity to build the field marketing function from scratch.
• The role combines strategic planning with hands-on event execution and operational reporting.
• Potential for the function to expand in scope, budget, and headcount as it grows.