8 дней назад
Head of Lifecycle Marketing (Consumer Technology)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Lifecycle Marketing (Consumer Technology): Building and leading a global lifecycle strategy for a dining marketplace, turning first-time diners into long-term customers with an accent on retention, frequency, customer economics, and cross-functional growth. Focus on identifying behavioural opportunities, designing experimentation and incentive systems, and scaling lifecycle capabilities across international markets.
Location: Hybrid in Bondi Junction, New South Wales, Australia
Company
is a consumer technology company and dining marketplace connecting millions of diners with restaurants through live dining deals.
What you will do
- Own the global lifecycle strategy from first transaction through repeat behaviour, habit, retention, frequency, and customer value.
- Identify and prioritise lifecycle growth opportunities across markets, cohorts, and customer segments.
- Build a lifecycle engine using communications, incentives, referrals, product mechanics, and experimentation.
- Partner with Product, Data, Acquisition, and Finance to improve activation, engagement, retention, and customer economics.
- Measure incremental behaviour, retention, and lifetime value across the customer journey.
- Lead and grow the Lifecycle function, developing the systems and capabilities needed to scale internationally.
Requirements
- Experience leading meaningful lifecycle, retention, or customer growth work in a consumer business.
- Demonstrated impact on customer behaviour and commercial outcomes.
- Strong understanding of retention, cohorts, experimentation, and customer economics.
- Ability to work deeply with Product and Data while making decisions with imperfect information.
- Experience leading teams through growth and change, with strong commercial judgement.
- Comfort making investment trade-offs with Finance and senior leadership.
Nice to have
- Experience in a high-frequency consumer app, marketplace, loyalty, or multi-market business.
- Experience working in a fast-moving startup environment.
Culture & Benefits
- Work in a fast-scaling consumer marketplace with an established customer base.
- Collaborate closely across Marketing, Product, Data, Acquisition, and Finance.
- Shape a core global growth function with measurable customer and commercial impact.
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