9 дней назад
Senior Lifecycle Marketing Manager
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Lifecycle Marketing Manager (Consumer Lifecycle Marketing): Leading personalised, multi-channel consumer engagement programs across email, SMS, push notifications and app campaigns with an accent on behavioural data, audience segmentation and experimentation. Focus on defining lifecycle strategy and OKRs, optimizing conversion and retention, managing a large delivery roadmap, and developing a team of Campaign SMEs.
Location: Melbourne, Australia; hybrid ways of working
Employment: Full time, 12-month fixed-term contract.
Company
develops property products and services that support customers throughout their property journey, including finding and financing a home.
What you will do
- Define and drive the vision, strategy and results for consumer lifecycle engagement across email, SMS, push notifications and app channels.
- Develop personalised marketing programs using behavioural signals, declared data and inferred data.
- Lead lifecycle triggers, transactional messaging, large-scale campaigns, testing, reporting and optimization.
- Build audience and funnel segments, evaluate conversion and retention metrics, and define OKRs for channel experiences.
- Manage a broad activity roadmap, coordinate dependencies across Product and Marketing Operations teams, and communicate business impact.
- Lead, coach and develop a team of three Campaign SMEs.
Requirements
- 10+ years of marketing experience across consumer lifecycle management, multi-channel initiatives, personalised campaigns, roadmaps and audience segmentation.
- Experience leading and developing high-performing teams.
- Strong ability to translate quantitative and qualitative consumer insights into targeted marketing strategies.
- Experience with channel testing methodologies, lifecycle programs, KPI definition, data visualization and performance recommendations.
- Strong project management, stakeholder relationship management, communication and problem-solving skills.
- Must be based in Melbourne, Australia and able to work in a hybrid arrangement.
Culture & Benefits
- Inclusive culture focused on diversity, equity and belonging.
- Hybrid and flexible approach to working.
- Flexible leave options, including birthday leave and purchased additional leave.
- Flexible parental leave for primary and secondary carers.
- Volunteering leave, community grants, matched payroll giving and charity-focused community initiatives.
- Hackdays to develop and bring new ideas to life.
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