Marketing Lead (iGaming)

Location: Full-time, onsite at the Melbourne office, Australia

Company

hirify.global is a high-growth technology company creating and operating global brands including Stake, KICK, and hirify.global Games.

What you will do

• Own affiliate and creator programmes end to end, including recruitment, commercial terms, revenue-share structures, tooling, and partner performance.
• Sign and scale YouTube, X, and streaming partnerships with crypto and internet-culture creators.
• Model deal economics and manage the acquisition budget, channel mix, CAC, deposit conversion, payback, and P&L.
• Build the distribution strategy and acquisition channels for a crypto-native audience.
• Establish attribution and measurement with BI and product analytics.
• Partner with CRM on onboarding, activation, retention, cohort reactivation, and affiliate content standards.

Requirements

• Significant experience leading affiliates, partnerships, or growth for a high-growth consumer product.
• Proven experience building and scaling affiliate programmes and creator or influencer partnerships.
• Fluency in crypto culture, channels, and communities.
• Commercial ownership of a marketing budget with accountability for CAC, LTV, payback, and revenue.
• Strong analytical, communication, negotiation, and strategic decision-making skills.
• Ability to work full-time from the Melbourne office in Australia.

Nice to have

• Experience in iGaming, sports betting, casino, or affiliate economics.
• Experience marketing high-risk products in restricted-advertising environments.
• Experience launching products internationally across multiple jurisdictions and licensing regimes.
• Additional language skills.
• Tertiary qualifications in Marketing, Business, Communications, or a related field.

Culture & Benefits

• On-the-job learning opportunities and opportunities to progress into larger roles.
• Performance-based bonus of up to 20% and a referral bonus.
• 18 weeks of paid parental leave for primary carers.
• Parental return support with 12 weeks of transition assistance and fully paid Fridays during the first three months.
• Employee Assistance Program, catered breakfast, free coffee, juices, smoothies, and regular company events.
• Modern office amenities including massages, recreation areas, gaming consoles, and an F1 simulator.