Demand Generation Lead (EMEA, Middle East and Emerging Markets)

Location: On-site in London or Amsterdam, one of the EMEA office hubs

Salary: £95,000–£125,000 GBP per year plus equity

Company

LangChain builds open-source frameworks and a platform for building, evaluating, deploying, and operating AI agents at scale, including LangSmith and LangSmith Engine.

What you will do

• Build the EMEA demand plan across markets, segments, channels, budgets, and expected returns.
• Own regional pipeline targets and report sourced and influenced pipeline by market and channel.
• Run localized paid digital, webinars, integrated campaigns, lifecycle programs, and ABM.
• Adapt global messaging and create region-first campaigns where local market needs differ.
• Partner with EMEA AEs, SDRs, Field Marketing, RevOps, and central marketing teams to improve follow-up, routing, tracking, and reporting.
• Test regional programs, identify what works, and scale successful experiments into a repeatable playbook.

Requirements

• 7+ years of experience in B2B demand generation, growth marketing, or integrated campaigns.
• Experience building demand programs across multiple EMEA countries and understanding where localization matters.
• Hands-on experience with paid marketing, webinars, lifecycle marketing, and ABM.
• Ability to write copy, build landing pages, launch campaigns, and analyze reports independently.
• Comfort working with technical products and audiences, including conversations about agents, evaluations, and observability.
• Strong sales partnership skills and fluency in funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution.

Nice to have

• Experience with developer tools, infrastructure, or technical SaaS.
• Experience with HubSpot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, Salesforce, Reo.dev, or Clay.

Culture & Benefits

• Meaningful ownership and impact in a rapidly growing AI company.
• Central support from US demand generation, product marketing, and marketing operations teams.
• Base salary, variable compensation where relevant, equity, and locally competitive benefits.
• Medical, dental, and vision coverage, flexible vacation, and a 401(k) plan.
• Meals provided on in-office days in the US.