Senior Segment Product Marketing Manager (Field Service)

Location: Remote across Canada; employees local to a hirify.global office follow a flexible hybrid model.

Salary: $104,400–$135,700 CAD annual base salary

Company

hirify.global develops IoT, connected transportation, fleet management, web-based analytics, and vehicle data solutions for commercial customers.

What you will do

• Own the end-to-end marketing strategy and execution for the Field Service segment, covering specialty trade contractors and property maintenance operators.
• Define ideal customer profiles, buyer personas, market tiers, purchase drivers, and segment growth strategies.
• Conduct buyer interviews, surveys, win/loss analysis, competitive research, and industry data synthesis.
• Develop segment-specific messaging, positioning, web pages, guides, videos, brochures, playbooks, pitch decks, and sales enablement assets.
• Partner with Product Marketing, Sales, Business Development, demand generation, content, events, and external associations on launches and growth initiatives.
• Represent hirify.global as a field service subject matter expert and measure the pipeline results generated by marketing programs.

Requirements

• 8+ years of experience in marketing strategy, preferably in B2B SaaS or technology organizations.
• 3+ years of experience in vertical or segment-specific B2B marketing, including complex procurement and industry-specific buyer dynamics.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Experience conducting segment research and translating insights into marketing strategy, messaging, collateral, and sales materials.
• Strong analytical, storytelling, communication, project management, and cross-functional collaboration skills.
• Availability for occasional travel of up to 20%.

Nice to have

• Experience in telematics, fleet management, or connected vehicle technology.
• MBA or experience with field service management integrations and specialty trade or property maintenance fleets.

Culture & Benefits

• Flexible remote and hybrid working arrangements with cloud-based collaboration tools.
• Home office reimbursement and online learning and networking opportunities.
• Competitive medical and dental benefits, retirement savings program, and parental leave top-up program for full-time permanent employees.
• Electric vehicle purchase incentive and support for work-life balance through virtual social events and gatherings.
• Inclusive workplace with accommodation support during recruitment and employment.