Product Marketing Manager (SaaS)

Location: Canada; remote, 100% work from home

Company

hirify.global provides software and services focused on online privacy and data protection.

What you will do

• Act as the product evangelist by promoting and enabling hirify.global products internally and externally.
• Develop product messaging, positioning, value propositions, launch plans, sales materials, and demand generation content.
• Create and optimize website, email, social media, blog, ebook, and demo video content, including A/B testing of messaging and calls to action.
• Conduct customer, market, and competitor research to shape campaigns, narratives, and thought leadership.
• Educate sales and customer-facing teams on product messaging and support customer adoption initiatives.
• Collaborate with product marketing, content marketing, privacy experts, agencies, and other stakeholders on full-funnel solution marketing.

Requirements

• 3+ years of product marketing experience.
• 3+ years of experience writing content across ebooks, blogs, demo videos, emails, and sales materials.
• Experience developing product narratives, strategic product marketing campaigns, and customer-facing content.
• Experience testing and optimizing content and calls to action to drive engagement.
• Strong project management, written communication, and verbal communication skills.
• Ability to understand complex technical concepts and explain them clearly to different audiences.

Nice to have

• Experience in SaaS or B2B environments.
• Experience in online privacy.

Culture & Benefits

• Health, vision, and dental care, including partner coverage.
• Endless paid time off.
• Opportunities to participate in regional philanthropic, mindfulness, wellness, and active-lifestyle activities.
• $2,500 employee referral program.
• Inclusive and equal-opportunity workplace.