Product Marketing, Senior Specialist (Fintech)

Location: Toronto, Canada; flexible hybrid work model

Salary: CAD 85,000–110,000 per year, plus eligibility for a short-term incentive plan

Company

hirify.global is a Canadian financial technology company providing secure digital payments, identity verification, and fraud protection services.

What you will do

• Support product storytelling, messaging, positioning, and go-to-market planning for hirify.global products.
• Execute integrated campaigns across paid, earned, and owned channels for consumer and business audiences.
• Coordinate customer research and market intelligence to identify pain points, trends, and campaign opportunities.
• Define KPIs, build campaign tracking, report on performance, and optimize marketing activity using data and market feedback.
• Develop sales enablement materials and support sales efforts.
• Collaborate with Product, Marketing, Communications, Technology, analytics, digital, and agency teams in agile product squads.

Requirements

• 5–7 years of experience in marketing or product marketing, preferably in payments, financial services, or retail.
• Experience using customer insights and market research to shape product positioning and campaign strategy.
• Experience with go-to-market planning and execution across paid and owned channels for both B2B and B2C audiences.
• Strong written and verbal presentation skills, including translating technical features into clear marketing and sales enablement materials.
• Excellent interpersonal and cross-functional collaboration skills.
• Eligibility to work for hirify.global in Canada full time is required.

Culture & Benefits

• Flexible hybrid work model.
• Vacation and wellness days.
• Employer-paid benefits coverage and a funded RRSP program.
• 24/7 employee and family assistance program.
• Pregnancy and parental leave top-up.
• Charitable donation matching and an inclusive, purpose-driven workplace.