Senior Marketing Manager, Expansion (SaaS)

Location: Remote within Canada, with working locations listed in Toronto, Halifax, Calgary, Vancouver, Ottawa, Kitchener, Waterloo, Hamilton, and Truro

Salary: CA$102,000–CA$120,000 per year, plus equity and benefits

Company

hirify.global provides an all-in-one financial software platform for small businesses, including invoicing, expenses, payments, and payroll.

What you will do

• Own lifecycle marketing programs for existing customers, including reengagement and multi-product adoption across subscriptions, payroll, payments, and financial services.
• Govern customer contact policies, frequency caps, and the master communication calendar.
• Prioritize expansion initiatives based on revenue, ARPU, retention, and P&L impact.
• Analyze marketing and product usage funnels to identify friction and drive in-app growth with Product.
• Advise Product, Product Marketing, and Revenue Operations on pricing, packaging, and go-to-market plans.
• Build scalable experimentation, measurement, reporting, and expansion marketing playbooks.

Requirements

• 7+ years of experience in lifecycle, CRM, or revenue marketing, including at least 3 years in post-upgrade expansion within a high-growth SaaS environment.
• Experience managing complex customer contact strategies and global communication calendars.
• Advanced analytical and financial skills, including SaaS unit economics, cohort retention, ARPU, and expansion rates.
• Experience building experimentation frameworks, measurement baselines, and standardized reporting.
• Strong cross-functional leadership, storytelling, prioritization, and execution skills.
• Must already be legally authorized to work in Canada; work authorization, relocation assistance, and visa sponsorship are not provided.

Culture & Benefits

• Remote, hybrid, and in-office working environments are available across company clusters, with this role listed as remote in Canada.
• Comprehensive health, medical, dental, wellness, parental leave, and regional benefits.
• Flexible vacation, retirement savings or pension matching, and stock options for full-time employees.
• Home office credit for employees without access to a hirify.global office.
• Career development through onboarding, coaching, training, and on-the-job learning.