Senior Segment Product Marketing Manager (Field Service)

Location: Remote across the United States. Employees local to a hirify.global office follow a flexible hybrid model. Occasional travel of up to 20% may be required.

Salary: $104,400–$135,700 USD annual base salary

Company

hirify.global develops IoT, connected transportation, fleet intelligence, web-based analytics, and vehicle data solutions for commercial fleets.

What you will do

• Own end-to-end marketing strategy and execution for the Field Service segment, covering specialty trade contractors and property maintenance operators.
• Define ideal customer profiles, buyer personas, market tiers, positioning, messaging, and purchase-driver frameworks.
• Conduct buyer interviews, surveys, win/loss analysis, competitive research, and industry data synthesis.
• Create vertical-specific content and enablement assets, including guides, videos, web pages, playbooks, brochures, pitch decks, and case-study support.
• Partner with Product Marketing, Sales, Business Development, demand generation, content, events, and ecosystem partners on launches and growth strategies.
• Represent hirify.global at industry events and associations while tracking pipeline and revenue impact.

Requirements

• 8+ years of experience in marketing strategy, preferably in B2B SaaS or technology organizations.
• 3+ years of vertical or segment-specific B2B marketing experience involving complex procurement and industry-specific buyer dynamics.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Experience with segment research, competitive intelligence, win/loss data, analytics, value propositions, messaging frameworks, and sales materials.
• Strong strategic thinking, storytelling, project management, communication, collaboration, and problem-solving skills.
• Must be eligible to work in the United States and pass a background check.

Nice to have

• Experience in telematics, fleet management, or connected vehicle technology.
• MBA or experience with field service management integrations.

Culture & Benefits

• Flexible remote and hybrid working arrangements with cloud-based collaboration tools.
• Home office reimbursement and reliable internet support requirements for remote work.
• Medical and dental benefits, retirement savings program, parental leave top-up, and baby bonus.
• Online learning and networking opportunities, work-life balance initiatives, and an electric vehicle purchase incentive.
• Benefits are offered to full-time permanent employees.