Senior Segment Product Marketing Manager (Public Sector)

Location: Remote across the United States; employees local to a hirify.global office follow a flexible hybrid model. Occasional travel of up to 20% may be required.

Salary: $104,400–$135,700 USD annual base salary

Company

hirify.global develops IoT, connected transportation, fleet management, web-based analytics, and vehicle data solutions for commercial organizations and public-sector customers.

What you will do

• Own end-to-end marketing strategy and execution for Public Works, Public Safety, People Transportation, and Public Administration segments.
• Define ideal customer profiles, buyer personas, positioning, messaging, and segment value propositions to support acquisition, expansion, and retention.
• Conduct buyer interviews, surveys, win/loss analysis, competitive intelligence, and industry research, translating findings into actionable programs.
• Create segment-specific content and enablement assets, including web pages, guides, videos, playbooks, pitch decks, case studies, and sales materials.
• Partner with Product Marketing, Sales, Business Development, demand generation, events, and external associations on launches, account strategies, and market visibility.
• Represent hirify.global as a public-sector subject matter expert and measure the pipeline and revenue impact of marketing initiatives.

Requirements

• 8+ years of experience in marketing strategy, preferably in B2B SaaS or technology organizations.
• 3+ years of experience in vertical or segment-specific B2B marketing involving complex procurement and industry-specific buyer dynamics.
• Experience with government buying cycles, multi-stakeholder procurement, cooperative purchasing vehicles, and public-sector compliance considerations including FedRAMP, CJIS, and FERPA.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Strong research, analytical, storytelling, project management, communication, and cross-functional collaboration skills.
• Must be eligible to work in the United States and pass a background check.

Nice to have

• Experience in telematics, fleet management, or connected vehicle technology.
• MBA or equivalent advanced business education.

Culture & Benefits

• Flexible remote and hybrid working arrangements with cloud-based collaboration tools.
• Home office reimbursement and support for reliable home internet.
• Medical and dental benefits, retirement savings program, and parental leave top-up.
• Online learning and networking opportunities, work-life balance initiatives, and virtual social events.
• Electric vehicle purchase incentive and other benefits for full-time permanent employees.