Senior Segment Product Marketing Manager (Public Sector)

Location: Remote across Canada; employees local to a hirify.global office follow a flexible hybrid model. Occasional travel of up to 20% may be required.

Salary: $104,400–$135,700 CAD annually

Company

hirify.global develops IoT, connected transportation, fleet management, and web-based analytics solutions that help organizations improve productivity, safety, sustainability, and regulatory compliance.

What you will do

• Own end-to-end marketing strategy and execution for Public Works, Public Safety, People Transportation, and Public Administration segments.
• Define ideal customer profiles, buyer personas, market tiers, value propositions, messaging, and segment playbooks.
• Conduct buyer interviews, surveys, win/loss analysis, competitive research, and industry data synthesis.
• Create segment-specific content and enablement assets, including web pages, guides, videos, case studies, solution playbooks, and pitch decks.
• Partner with Product Marketing, Sales, Business Development, demand generation, events, and external associations on launches and growth initiatives.
• Represent hirify.global as a public sector subject-matter expert and demonstrate pipeline results from marketing programs.

Requirements

• 8+ years of experience in marketing strategy, preferably in B2B SaaS or technology organizations.
• 3+ years of experience in vertical or segment-specific B2B marketing, including complex procurement and industry compliance considerations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Experience with buyer research, competitive intelligence, win/loss analysis, value propositions, messaging frameworks, and sales materials.
• Strong strategic thinking, storytelling, analytical, project management, communication, and cross-functional collaboration skills.
• Familiarity with government buying cycles and compliance areas such as FedRAMP, CJIS, and FERPA.

Nice to have

• Experience in telematics, fleet management, or connected vehicle technology.
• MBA or equivalent advanced business education.

Culture & Benefits

• Flexible remote and hybrid working arrangements with virtual collaboration tools.
• Home office reimbursement and online learning and networking opportunities.
• Medical and dental benefits, retirement savings, and parental leave top-up programs for full-time permanent employees.
• Electric vehicle purchase incentive program and work-life balance initiatives.
• Inclusive workplace with accessibility accommodations and diversity-focused policies.

Hiring process

• Employment is contingent on proof of eligibility to work and successful completion of a background check.