5 часов назад
ABM Specialist and Campaign Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
ABM Specialist and Campaign Manager (AI): Building and running account-based and integrated demand-generation campaigns for an AI-native construction supply-chain platform with an accent on paid acquisition, HubSpot operations, event marketing, and pipeline measurement. Focus on designing targeted programs for MEP distributors and rep agencies, optimizing campaign economics, and connecting marketing-engaged leads to qualified sales opportunities.
Location: Hybrid in San Mateo, California, with regular in-office presence
Company
is an AI-native platform modernizing the discovery, purchasing, and sales of construction products for MEP distributors and representative agencies.
What you will do
- Run integrated demand-generation campaigns across digital channels, events, webinars, and organic distribution.
- Build, launch, and optimize paid campaigns on LinkedIn and Google by testing audiences, creative, and offers.
- Design account-based marketing programs for enterprise segments and tailored buying committees.
- Own HubSpot campaign operations, including lead scoring, routing, lifecycle stages, attribution, data hygiene, nurture sequences, and reporting dashboards.
- Partner with Sales on lead-quality feedback, handoffs, target-account lists, pre-event outreach, and post-event follow-through.
- Distribute thought leadership through industry associations and partnerships while tracking pipeline contribution.
Requirements
- 3–5+ years of B2B SaaS demand-generation experience, particularly in early-stage AI, enterprise software, construction technology, or similar environments.
- Proven experience personally running campaigns and measuring spend, CPL, MQL-to-SQL conversion, and generated pipeline.
- Expert hands-on experience building campaigns in LinkedIn, Google Ads, and HubSpot without relying on an agency or large execution team.
- Experience building HubSpot lead-scoring models, routing workflows, nurture sequences, and reporting dashboards.
- Understanding of B2B buying committees, persona-based touchpoints, event-driven demand, and marketing-to-Sales handoffs.
- Ability to work hybrid in San Mateo with regular in-office presence.
Nice to have
- Track record of using AI tools to accelerate marketing work while maintaining quality.
- Experience in a Series A or Series B company.
Culture & Benefits
- Hands-on builder role with ownership of the demand engine and no agency or execution team.
- Flexible hours and a hybrid work setup.
- Competitive salary and benefits, including learning and upskilling budgets.
- Equity in the company and unlimited PTO.
- Opportunity to grow with a fast-scaling company transforming the construction materials industry.
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