3 дня назад
Demand Generation Manager (AI)
140 000 - 180 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Demand Generation Manager (AI): Running B2B demand generation across LinkedIn, Google, and Meta for an AI-powered marketing automation platform with an accent on enterprise attribution, paid media strategy, and conversion tracking. Focus on building incrementality tests, wiring CAPI and offline conversions, measuring account-level impact, and allocating budget across ABM, net-new, and mid-funnel programs.
Location: San Francisco office; in person five days per week
Salary: $140K–$180K annually, plus equity
Company
provides an agentic marketing automation platform for enterprise growth teams, using AI agents to support go-to-market activities from acquisition through retention.
What you will do
- Own B2B demand generation across LinkedIn, Google, and Meta, including audiences, creative direction, bidding, budgets, and strategy.
- Build and manage the conversion tracking stack, including CAPI, offline conversions, Salesforce measurement, and in-platform attribution.
- Design channel measurement programs using exposed versus unexposed accounts, geo holdouts, account-level holdouts, and self-reported attribution.
- Partner with sales on account tiering and allocate budgets across net-new, ABM, and mid-funnel programs.
- Evaluate new channels and testing opportunities, including CTV and other paid surfaces.
- Manage the creative pipeline for ads, webinars, launches, and field programs with designers and content teams.
Requirements
- Hands-on experience running LinkedIn Ads and Meta at meaningful B2B spend.
- Experience owning paid acquisition for an enterprise product with long sales cycles and committee-based buying.
- Ability to build incrementality tests with real control groups and interpret the results.
- Ability to implement tracking independently and work comfortably with Salesforce, marketing automation platforms, and CRM data.
- Experience with ABM, named-account targeting, account tiering, and tier-specific creative.
- Fluency with Clay, enrichment, and suppression logic.
Nice to have
- Experience testing CTV or other emerging paid channels.
- Experience supporting demand generation for webinars, product launches, and field programs.
- Strong perspectives on effective B2B paid marketing practices.
Culture & Benefits
- High-intensity, in-person working environment in San Francisco.
- Close collaboration with sales, creative, design, content, and marketing operations.
- Equity offered in addition to salary.
- Support from freelance designers and content teams for ad creative development.
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