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3 дня назад

Demand Generation Manager (AI)

140 000 - 180 000$
Формат работы
onsite
Тип работы
fulltime
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Demand Generation Manager (AI): Running B2B demand generation across LinkedIn, Google, and Meta for an AI-powered marketing automation platform with an accent on enterprise attribution, paid media strategy, and conversion tracking. Focus on building incrementality tests, wiring CAPI and offline conversions, measuring account-level impact, and allocating budget across ABM, net-new, and mid-funnel programs.

Location: San Francisco office; in person five days per week

Salary: $140K–$180K annually, plus equity

Company

hirify.global provides an agentic marketing automation platform for enterprise growth teams, using AI agents to support go-to-market activities from acquisition through retention.

What you will do

  • Own B2B demand generation across LinkedIn, Google, and Meta, including audiences, creative direction, bidding, budgets, and strategy.
  • Build and manage the conversion tracking stack, including CAPI, offline conversions, Salesforce measurement, and in-platform attribution.
  • Design channel measurement programs using exposed versus unexposed accounts, geo holdouts, account-level holdouts, and self-reported attribution.
  • Partner with sales on account tiering and allocate budgets across net-new, ABM, and mid-funnel programs.
  • Evaluate new channels and testing opportunities, including CTV and other paid surfaces.
  • Manage the creative pipeline for ads, webinars, launches, and field programs with designers and content teams.

Requirements

  • Hands-on experience running LinkedIn Ads and Meta at meaningful B2B spend.
  • Experience owning paid acquisition for an enterprise product with long sales cycles and committee-based buying.
  • Ability to build incrementality tests with real control groups and interpret the results.
  • Ability to implement tracking independently and work comfortably with Salesforce, marketing automation platforms, and CRM data.
  • Experience with ABM, named-account targeting, account tiering, and tier-specific creative.
  • Fluency with Clay, enrichment, and suppression logic.

Nice to have

  • Experience testing CTV or other emerging paid channels.
  • Experience supporting demand generation for webinars, product launches, and field programs.
  • Strong perspectives on effective B2B paid marketing practices.

Culture & Benefits

  • High-intensity, in-person working environment in San Francisco.
  • Close collaboration with sales, creative, design, content, and marketing operations.
  • Equity offered in addition to salary.
  • Support from freelance designers and content teams for ad creative development.

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