Demand Generation Campaign Manager (AI/HubSpot)

Location: Hybrid in Philadelphia, Pennsylvania, with a remote/Philadelphia setup

Company

hirify.global develops AI-powered digital pathology software that helps pathologists and scientists move from microscope-based workflows to digital approaches in precision medicine.

What you will do

• Build, execute, QA, and optimize end-to-end demand generation campaigns in HubSpot, including emails, workflows, landing pages, forms, lists, and campaign structures.
• Create persona-level segments from prioritized target accounts and use AI to research digital pathology maturity and buying-window signals.
• Own HubSpot-side lead scoring, routing, lifecycle progression, recycling logic, and feedback loops with inside sales.
• Manage campaign programs for industry conferences, webinars, product releases, and digital events.
• Build campaign reporting, analyze pipeline contribution, and provide recommendations on campaign and event performance.
• Brief, prioritize, and review external partners and contractors while managing delivery timelines.

Requirements

• 6–8 years of experience in B2B demand generation, campaign management, marketing operations, or a combination of these areas.
• Hands-on experience building workflows, lists, emails, landing pages, forms, campaign structures, scoring, and reporting in HubSpot Marketing Hub integrated with Salesforce.
• AI-first working style, including practical use of Claude or a comparable tool for drafting, research, analysis, and workflow development.
• Experience building segmented persona-level lists, using enrichment data, and managing lead lifecycle, routing rules, MQL definitions, SLAs, and recycling logic.
• Ability to build and interpret marketing reports, defend data-driven conclusions, and collaborate with marketing, inside sales, and sales directors.
• Experience working with agency partners and managing contractors; comfort operating as a generalist on a small team.

Nice to have

• Experience in clinical laboratories, diagnostics, life sciences, medtech, or another regulated healthcare market.
• Experience building AI-powered automations, connected workflows, or repeatable AI processes.
• Experience with HubSpot Prospecting Agent, ZoomInfo, Clay, webinar platforms, or virtual event integrations.
• Named-account or account-based campaign experience in finite markets with long sales cycles and multi-stakeholder buying committees.
• Installed-base expansion or customer marketing experience.

Culture & Benefits

• AI-first marketing environment using Claude with HubSpot, Salesforce, and Webflow connectors.
• Competitive pay and savings, schedule, and insurance options supporting long-term health and personal growth.
• Collaborative office environment in central Philadelphia.
• Inclusive equal opportunity workplace that values employee differences and community.