Performance Marketing Manager

TL;DR

Performance Marketing Manager (ABM): Own and scale cross-channel digital campaigns that drive pipeline and revenue for targeted accounts, with an accent on Account-Based Marketing (ABM) and multi-touch campaign execution. Focus on building tailored messaging and assets, running A/B tests across creative and channel mix, and optimizing CAC/ROAS and pipeline contribution using attribution and funnel analytics.

Location: New York City (On-site)

Compensation: $131K–$155K + Equity

Company

Legora builds an AI-native workspace that helps legal teams move faster through document analysis and end-to-end workflows.

What you will do

• Build and manage targeted digital campaigns to attract new prospects to try Legora products.
• Launch cross-channel campaigns across paid and digital channels (e.g., LinkedIn, Meta, Google, podcasts, newsletters, and niche media) with a strong ABM focus.
• Develop ABM strategies aligned with sales priorities, targeting key account lists and segments.
• Create tailored messaging and assets in collaboration with content and design.
• Run A/B tests on creative, messaging, and channel mix; monitor funnel performance and optimize using CAC, ROAS, and pipeline contribution.
• Plan and pace budgets, report results, and stay current on digital advertising and B2B buyer behavior trends.

Requirements

• 5+ years of digital performance marketing experience with a strong track record in B2B and ABM.
• Deep experience running multi-channel campaigns across LinkedIn, Google, and Meta (plus emerging media).
• Hands-on ownership of paid campaign management and performance tracking tools.
• Experience collaborating with sales and BDR teams to align marketing with ABM programs.
• Familiarity with tools such as Hubspot, Dreamdata, and LinkedIn Campaign Manager.
• Comfort using AI tools (e.g., ChatGPT, Clay, AI-powered ad/creative platforms) to accelerate targeting, creative testing, and reporting.

Culture & Benefits

• In-person environment in the Union Square office with company-provided lunch.
• Medical, dental, and vision coverage with multiple plan options (Aetna and Kaiser Permanente), plus HSA or Healthcare FSA.
• 401(K) with generous company match and life insurance + STD/LTD.
• Unlimited PTO and generous parental leave.
• Additional benefits including pre-tax commuter benefits, dependent care FSA, and free access to Maven Clinic and One Medical.