Sr. Brand Manager, Innovation

Location: Watsonville, CA; remote or on-site

Salary: $159,000–$179,000 per year

Company

hirify.global develops premium Omega-3 supplements and nutrients focused on safety and effectiveness.

What you will do

• Lead the 36-month innovation pipeline, translating consumer insights and wellness trends into scalable brand extensions.
• Own the stage-gate commercialization process, including business cases, financial hurdles, pricing strategy, and launch timelines.
• Develop product concepts, consumer value propositions, claims strategies, packaging briefs, and concept-testing plans.
• Coordinate cross-functional work with R&D, product development, co-manufacturing, operations, regulatory, sales, and consumer insights teams.
• Build launch strategies and sales enablement materials for retail, DTC, Amazon, and practitioner channels.
• Run rapid in-market pilots, post-launch learning loops, innovation budgets, margin analysis, and team development.

Requirements

• 6–9+ years of experience in brand management, product marketing, or innovation within CPG, dietary supplements, wellness, or food and beverage.
• Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• Proven experience managing products through a formal stage-gate commercialization process from ideation through launch.
• Advanced proficiency in Excel, PowerPoint, and syndicated POS data analysis using SPINS, IRI, or Nielsen.
• Deep understanding of product requirements across mass/grocery, specialty/natural, Amazon, and direct-to-consumer channels.
• Ability to work remotely or on-site in Watsonville, California.

Culture & Benefits

• Cross-functional collaboration across innovation, insights, R&D, operations, regulatory, sales, and brand marketing.
• Responsibility for coaching and developing Associate Brand Manager(s).
• Work focused on consumer-first product innovation and expansion beyond core categories.