Marketing Lead North America (Consumer Electronics)

Location: Must be based in the Burlington/Boston area (Hybrid: office 2-3 days a week)

Company

hirify.global is a global leader in domestic appliances, owning renowned brands such as Philips, Saeco, and Gaggia.

What you will do

• Lead 18-month rolling forecasts and drive portfolio strategy for profitable business growth.
• Localize global strategies using consumer insights and market data analytics.
• Own marketing budgets and execute 360° integrated marketing strategies to build the brand funnel from awareness to conversion.
• Collaborate with Media, E-Commerce, and Shopper marketing teams to optimize funnel performance.
• Manage relationships with distributors and retailers, executing sales plans in coordination with the Sales team.
• Lead and nurture a team of Category Marketing Managers and Media/PR specialists.

Requirements

• Solid marketing and commercial experience in consumer goods (consumer electronics industry background is a differentiator).
• Expertise in brand and performance marketing, optimizing ROAS on key platforms like Amazon and Google.
• Proven experience in team and agency management.
• Strong project management and global stakeholder management skills.
• Fluent English proficiency in both spoken and written language.
• Based locally in the Burlington/Boston area.

Culture & Benefits

• Competitive base salary benchmarked against global industry leaders.
• Hybrid working model combining office and home work.
• High-growth environment with extensive career development perspectives.
• Inclusive international culture embracing diversity.
• Comprehensive benefits package including 401k and HSA.