Marketing Lead North America

Location: Based in the Burlington/Boston area with office attendance 2–3 days a week

Salary: USD 108,500–170,500 per year

Company

hirify.global develops and manages domestic appliance brands across kitchen appliances, coffee, climate, garment, floor care, and home security.

What you will do

• Lead the North American marketing agenda and regional portfolio strategy across the United States and Canada.
• Manage the 18-month rolling forecast, marketing budgets, P&L performance, pricing, positioning, and profitable business growth.
• Localize global strategies using consumer insights, market research, data analytics, and competitive trend analysis.
• Develop and execute integrated marketing strategies across media, e-commerce, shopper marketing, PR, and influencer channels.
• Build sales plans with distributors, retailers, business customers, and the Sales team.
• Lead the category marketing, media, PR, influencer, and Perfect Store marketing team while coordinating internal stakeholders and external agencies.

Requirements

• Relevant marketing and commercial experience in consumer goods.
• Strong understanding of brand and performance marketing, including campaign ROAS on Amazon and Google and overall ROI through Marketing Mix Modeling.
• Experience managing marketing budgets, agencies, projects, and global stakeholders.
• Proven team management experience and ownership of business growth objectives.
• Fluent English in spoken and written communication.
• Must be locally based in the Burlington/Boston area and able to come to the office 2–3 days per week.

Nice to have

• Background in the global consumer electronics industry.

Culture & Benefits

• Hybrid working model combining office and home working.
• Competitive base salary benchmarked against industry and market leaders.
• Annual incentive and benefits may apply according to internal policies.
• Learning and career development opportunities in a high-growth environment.
• Inclusive international culture focused on diversity and mutual respect.