Director, Patient Marketing (Biotechnology)

Location: Hybrid role based in Bridgewater, New Jersey, United States; remote work most of the time with in-person collaboration and occasional domestic travel of up to 15%

Salary: $177,000–$242,000 annual

Company

hirify.global is a global biopharmaceutical company developing treatments for patients with serious and rare diseases.

What you will do

• Lead patient engagement strategy through multi-channel marketing and high-impact creative messaging.
• Develop and execute media plans across TV, digital, social, websites, video, and advertising.
• Create and optimize branded and unbranded communications and media assets that educate and engage patients.
• Define goals and critical metrics, analyze performance, and turn patient insights into strategic actions.
• Collaborate with marketing, patient services, sales, commercial effectiveness, advocacy, medical, legal, regulatory, IT, provider, and payer teams.
• Manage agency partners, scopes of work, business cases, budget tracking, and scenario-based investment recommendations.

Requirements

• BS degree in marketing or a similar field.
• 10 years of pharmaceutical experience in brand management or marketing within the biotechnology or pharmaceutical industry.
• Experience in patient marketing in a fast-paced environment.
• Proven experience planning and executing multi-channel media campaigns, including website strategy.
• Strong analytical, communication, storytelling, strategic marketing, and execution skills.
• Experience managing external partners such as consultants and agencies.

Culture & Benefits

• Human-centered culture focused on patients, curiosity, collaboration, and meaningful scientific progress.
• Medical, dental, vision, mental health, wellbeing reimbursement, and Employee Assistance Program benefits.
• Paid time off, fertility and family-forming benefits, caregiver support, and flexible work schedules.
• 401(k) with company match, annual equity awards, ESPP, and company-paid life and disability insurance.
• Learning programs, mentorship, networking, employee resource groups, service programs, and volunteer opportunities.