Sr. Manager, Consumer Insights

Location: Remote, United States

Salary: $159,000–$179,000 per year

Company

hirify.global develops premium Omega-3 supplements and nutrients focused on health and wellness.

What you will do

• Lead the end-to-end consumer insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, usage and attitudes studies, and consumer segmentation.
• Track wellness behaviors, occasion-based triggers, and unmet consumer needs to identify actionable growth opportunities.
• Translate research findings and cultural signals into brand positioning, innovation concepts, and strategic business recommendations.
• Identify white-space opportunities and support innovation steering processes, ideation workshops, and the three-year product innovation pipeline.
• Design and analyze concept tests, pricing studies, volumetric forecasts, market research, pilot tests, and A/B learning frameworks.
• Partner with Brand Marketing, Product Development/R&D, Sales, E-Commerce, Operations, Retail, Performance Marketing, and omnichannel teams.

Requirements

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy.
• Experience in CPG, wellness, food and beverage, or dietary supplement categories.
• Deep expertise in qualitative and quantitative research methods, including focus groups, ethnographies, survey design, conjoint analysis, and syndicated data tools such as IRI, Nielsen, or SPINS.
• Strong understanding of consumer journeys across Amazon, DTC, traditional retail, and professional channels.
• Exceptional analytical, storytelling, collaboration, and influencing skills, including the ability to work cross-functionally without direct authority.
• Bachelor’s degree required; an advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA is highly preferred.

Culture & Benefits

• Remote work arrangement.
• Opportunity to help build a world-class, consumer-centric insights function.
• Cross-functional collaboration across brand, product, sales, e-commerce, retail, and operations teams.
• Responsibility for shaping consumer-centric decision-making across the organization.