Consumer Insights Manager

Location: Fully remote

Base compensation: $115,000–$135,000 plus bonus

Company

hirify.global develops functional soda with more fiber and less sugar, focused on making science-backed consumer health accessible through a beverage product.

What you will do

• Lead consumer learning plans supporting marketing campaigns, new product development, creative direction, and strategic planning.
• Champion a consumer-first mindset and mentor colleagues on translating insights into strategic decisions.
• Design and execute concept, creative, sensory, and other research projects using qualitative and quantitative methodologies.
• Manage research vendors and projects from study design through reporting, turning findings into actionable recommendations.
• Track brand KPIs including household penetration, brand awareness, and campaign performance, and present implications to leadership.
• Build consumer knowledge, research tools, and insights capabilities while monitoring cultural and consumer behavior trends.

Requirements

• 8+ years of experience in consumer insights, market research, or a related field, with depth in a specialized research area.
• Advanced knowledge of qualitative and quantitative research methods, including experience introducing new approaches.
• Experience designing surveys and advising on research design.
• Strong analytical, organizational, project management, and presentation skills, including the ability to explain complex information to senior leadership.
• Proficiency with marketing mix modelling and DIY research tools.
• Experience leading complex projects independently and mentoring or advising colleagues.

Nice to have

• CPG experience, especially in the beverage category.
• Working knowledge of syndicated tools such as Nielsen, SPINS, or Numerator.

Culture & Benefits

• Fully remote work with intentional connection across time zones.
• Cross-functional collaboration, IRL offsites, and an active communication culture.
• Trust, transparency, thoughtful debate, and feedback-rich development.
• Mission-driven environment focused on human health and building a functional beverage brand.
• Equal opportunity workplace with reasonable accommodations available during the application and employment process.