Director, Customer Insights & Research (Consumer Research)

Location: Los Angeles HQ, hybrid

Salary: $155,000–$175,000 per year

Company

hirify.global is a global apparel brand creating technically innovative underwear, loungewear, shapewear, and everyday essentials.

What you will do

• Develop and lead an enterprise-wide consumer research and Voice of Customer strategy.
• Design and oversee qualitative and quantitative research, including interviews, focus groups, surveys, ethnography, concept testing, product testing, usability studies, and longitudinal research.
• Build an integrated customer-listening program combining feedback, reviews, social listening, digital behavior, transactional data, and customer-service interactions.
• Translate customer insights into recommendations for product development, merchandising, marketing, digital experiences, retail, loyalty, and retention.
• Create executive-ready presentations, consumer frameworks, personas, segmentations, journey maps, and need-state models.
• Establish research operations, governance, knowledge management, vendor partnerships, and privacy-compliant processes.

Requirements

• 10+ years of experience in consumer research, customer insights, market research, user research, or a related field.
• 4+ years of experience leading teams or major cross-functional research programs.
• Deep expertise in qualitative and quantitative research methodologies and consumer research strategy.
• Experience connecting insights with commercial, product, brand, and customer-experience decisions.
• Strong executive influence, storytelling, presentation, facilitation, and written communication skills.
• Bachelor’s degree in psychology, sociology, anthropology, behavioral science, marketing, statistics, human-computer interaction, or a related field; an advanced degree is preferred.

Nice to have

• Experience in apparel, fashion, beauty, retail, consumer products, or another culturally relevant consumer brand.
• Experience researching digital commerce and physical retail environments.
• Experience with product concept testing, segmentation, brand tracking, journey research, international research, or Voice of Customer programs.
• Experience integrating primary research with behavioral, transactional, loyalty, and customer-service data.
• Experience researching diverse customer populations using inclusive research practices.

Culture & Benefits

• Up to 100% company-paid medical, dental, and vision healthcare.
• Kind Body fertility benefits and a 401(k) plan with up to 4% company match.
• Unlimited PTO and full access to LinkedIn Learning.
• Employee discounts, catered lunches at HQ, office snacks and beverages, and a dog-friendly office on Thursdays and Fridays.
• Company parties, pop-up invitations, and other company events.

Hiring process

• Application review followed by interviews.
• Successful candidates progress to hiring.