Sr. Director, Consumer Insights

Location: Boston, MA; hybrid schedule with two core office days per week

Salary: $202,100–$269,500 annual base pay, plus potential bonus, equity, and benefits

Company

hirify.global is a high-tech home security company focused on protecting customers and keeping every home secure.

What you will do

• Lead the consumer insights function and maintain a holistic understanding of customers, prospects, markets, and the full customer journey.
• Own quantitative research design and quality across Marketing, Product, and Customer Experience, with dotted-line oversight of User Experience research.
• Establish research standards, best practices, tools, vendor partnerships, and operational processes.
• Direct customer and market research supporting product development, positioning, messaging, creative, media optimization, and go-to-market execution.
• Translate research and customer satisfaction findings into clear recommendations that guide strategy and improve the end-to-end customer experience.
• Build and develop a high-performing insights team and advise senior leaders across key functions.

Requirements

• 12+ years of experience in market research with significant people leadership experience.
• Expertise in qualitative and quantitative research methods and advanced analytics, including clustering, driver analysis, and MaxDiff.
• Experience partnering with Marketing, Product, Design, and Customer Experience teams on ad-hoc and tracking insights.
• Ability to influence executive-level strategy and deliver measurable business impact through insights.
• Strong strategic thinking, prioritization, communication, and storytelling skills.
• Track record of building high-performing teams and fostering customer-centric, evidence-based decision-making.

Culture & Benefits

• Collaborative, inclusive, no-ego culture focused on curiosity, customer obsession, and continuous learning.
• Hybrid work model combining office collaboration with flexibility to work from home.
• Comprehensive total rewards package supporting employee and family wellness and security.
• Free hirify.global system and professional monitoring for the employee's home.
• Employee Resource Groups offering networking, mentoring, development, and advocacy opportunities.