Customer & Brand Insights Consulting Lead

Location: Vancouver, Washington, United States of America

Salary: $105,050–$161,800 USD annually, with additional bonus and/or equity opportunities for candidates in the United States.

Company

hirify.global provides technology hardware, devices, services, and solutions for commercial and consumer customers through direct and partner channels.

What you will do

• Lead customer, consumer, brand, market, and partner insight programs across commercial and consumer audiences.
• Assess brand health, customer journeys, loyalty drivers, competitive positioning, and unmet needs.
• Connect primary research with behavioral analytics, product usage, customer support, sales, digital, social, review, and partner data.
• Frame strategic business questions, size opportunities, clarify trade-offs, and deliver evidence-based recommendations.
• Design and manage qualitative and quantitative research, including segmentation, journey research, concept testing, brand tracking, and competitive analysis.
• Create executive-ready narratives, dashboards, workshops, and decision briefs while tracking insight adoption and business impact.

Requirements

• Bachelor’s degree in marketing, business, market research, behavioral science, statistics, economics, or a related field, or equivalent practical experience.
• Typically 8+ years of experience in customer, consumer, brand, market, or customer experience insights.
• Experience supporting technology, hardware, devices, services, or similarly complex portfolios with commercial and consumer offerings.
• Understanding of commercial buying dynamics, consumer behavior, retail and digital journeys, and partner ecosystems.
• Strong command of qualitative and quantitative research methods, survey design, segmentation, tracking, journey research, and statistical interpretation.
• Excellent written, verbal, facilitation, storytelling, and executive-presentation skills, with the ability to influence senior stakeholders in a global matrixed organization.

Nice to have

• Graduate degree in business, marketing research, analytics, psychology, economics, or a related discipline.
• Experience integrating survey, CRM, digital, product telemetry, support, social, review, sales, and partner data.
• Familiarity with Excel, Power BI, Tableau, SQL, R, Python, or equivalent analytics and visualization tools.
• Experience with AI-enabled research, knowledge-management, or insight-discovery tools.
• Experience managing research agencies, budgets, and global programs.

Culture & Benefits

• Cross-functional collaboration across Marketing, Product, Sales, Customer Experience, Services, Channel, and Strategy.
• Health, dental, vision, disability, life insurance, and employee assistance benefits.
• Flexible spending account and generous paid time off policies.
• 4–12 weeks of fully paid parental leave based on tenure and 11 paid holidays.
• Additional flexible paid vacation and sick leave.