11 дней назад
Sr Manager, Consumer Insights - Portfolio
120 800 - 151 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr Manager, Consumer Insights - Portfolio (Consumer Insights/CPG): Building consumer research standards and strategic insights for Kraft Heinz’s North American snacks portfolio with an accent on brand strategy, innovation, quantitative research, and portfolio performance. Focus on translating consumer and market data into actionable recommendations, leading strategic grounding analyses, and shaping research methodologies across marketing, R&D, sales, finance, and category teams.
Location: Chicago/Aon Center, Chicago, IL
Salary: $120,800–$151,000 base salary per year, plus performance-based bonus
Company
is a large consumer packaged goods manufacturer with a portfolio of iconic food and beverage brands.
What you will do
- Act as the strategic consumer insights partner for the North American Snacks portfolio.
- Develop research best practices covering product scoping, ideation, testing, post-decision analysis, packaging, advertising, and innovation.
- Lead annual strategic grounding analyses to support situational assessments and brand planning.
- Develop standards for research methodologies, vendor assessment, delivery expectations, and insight communication.
- Translate consumer, market, and business data into actionable recommendations for brand and portfolio decisions.
- Build a newly created central function while navigating ambiguity, changing priorities, and cross-functional initiatives.
Requirements
- Strong experience in strategic insights or consumer analytics, preferably in CPG manufacturing or a combination of CPG and vendor or agency experience.
- Proficiency in market research techniques, especially quantitative methods; experience with marketing mix or price and promotion modeling is beneficial.
- Experience working with primary and secondary data and syndicated research tools such as Nielsen, Circana, or Mintel.
- Ability to collaborate with Marketing, R&D, Sales, Category Leadership, Sensory, Finance, and other cross-functional partners.
- Strong analytical, storytelling, communication, organization, presentation, and project leadership skills, including Microsoft Office and deep Excel experience.
- Ability to lead through ambiguity and change, influence senior stakeholders, manage multiple workstreams, and develop people.
Culture & Benefits
- Performance-based bonus eligibility.
- Healthcare, prescription drug, dental, vision, disability, life, and accidental death and dismemberment coverage.
- Paid time off, company holidays, leave of absence programs, and flexible work arrangements.
- 401(k), employee assistance, family support, wellbeing, training, learning, and recognition programs.
- Equal opportunity workplace with accommodation support available during the application process.
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