Head of Performance Marketing (Fintech)

Location: New York, NY, United States

Annual salary: $243,000–$297,000 USD; typical starting salary for full readiness is $270,000 USD.

Company

hirify.global is a digital banking platform providing self-made business owners with tools and insights to manage cash flow and build stronger businesses.

What you will do

• Own the paid media portfolio across paid search, paid social, affiliate, CTV, linear TV, and direct mail.
• Set channel strategy, budget allocation, forecasting, pacing, and performance targets across brand and performance objectives.
• Manage and develop a team of performance marketers, including hiring, leveling, performance management, and coaching.
• Lead TV and CTV strategy with Brand and Creative, including messaging, measurement, and attribution.
• Drive experimentation across audience segmentation, creative, bidding, landing pages, and PLG and sales-assisted conversion paths.
• Build measurement infrastructure with the data team, including media mix modeling, multi-touch attribution, and incrementality testing.

Requirements

• 8+ years of experience in performance marketing or paid media, including at least 2 years managing a team.
• Experience owning a multi-million-dollar monthly paid media budget.
• Expertise in attribution, incrementality testing, and media mix modeling.
• Deep hands-on expertise in at least two of paid search, paid social, CTV/programmatic, or affiliate marketing.
• Experience acquiring customers through both PLG and sales-assisted funnels, with strong business communication skills.
• Working fluency in SQL and AI for analysis, creative iteration, reporting, and audience research.

Nice to have

• Experience in regulated industries such as fintech, healthcare, or insurance.
• Experience marketing to small business owners or self-employed professionals.
• Experience using direct mail as an acquisition channel.
• A public point of view on performance marketing, attribution, or media strategy.

Culture & Benefits

• Autonomy and ownership over significant business challenges and outcomes.
• Focus on reinvention, measurable impact, and continuous improvement.
• Active use of AI in individual and team workflows.
• Direct feedback culture with an emphasis on learning and accountability.
• Compensation can change with impact rather than being limited to an annual review cycle.

Hiring process

• 45-minute video call with a Talent team member.
• 60-minute video call with the VP of Marketing.
• 60-minute live scenario with the Marketing team, followed by a values interview with Leadership.