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Описание вакансии
Текст:
TL;DR
Paid Social Manager (Fintech): Scaling paid acquisition for a peer-to-peer prediction market across Meta, TikTok, Reddit, X, Snapchat, and emerging channels with an accent on budget ownership, creative testing, and full-funnel performance optimization. Focus on incrementality measurement, attribution across web and mobile app, identifying conversion drop-offs, and building reporting and channel playbooks that improve CAC and LTV efficiency.
Location: New York, on-site
Salary: $180,000–$220,000 annually, plus equity and benefits
Company
Polymarket is a prediction market platform where users trade on outcomes across politics, economics, sports, culture, and current affairs.
What you will do
- Manage and optimize paid campaigns across Meta, TikTok, Reddit, X, Snapchat, and emerging channels.
- Own budget pacing, allocation, and performance against CAC and LTV targets.
- Review creative performance, identify effective concepts, and brief new creative based on data.
- Run incrementality and measurement tests to evaluate spend efficiency and guide channel investment.
- Monitor conversion funnels from ad click through landing page and account creation, addressing performance drop-offs.
- Build performance reporting and launch new paid channels with documented playbooks.
Requirements
- 4+ years of performance marketing or paid acquisition experience with hands-on campaign management.
- Experience managing $50M–$100M+ in annual paid media spend with direct responsibility for efficiency metrics.
- Hands-on experience with Meta, TikTok, Snapchat, Reddit, and X, including campaign setup, audience strategy, and bid management.
- Experience buying across web and mobile app environments and understanding their attribution and optimization differences.
- Structured approach to creative testing and iteration.
- Strong knowledge of attribution models beyond last-click and incrementality testing.
Nice to have
- Experience in fintech, trading, or consumer financial products.
- Familiarity with geo-based holdouts or intent-to-treat incrementality analysis.
Culture & Benefits
- Competitive salary, equity, and benefits.
- Unlimited PTO.
- Full health, vision, and dental coverage.
- 401(k) match.
- New MacBook Pro, display, and accessories.
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