Performance Marketing Manager, Paid Social

Location: Burlingame, CA; Denver, CO; New York, NY; San Francisco, CA; or Scottsdale, AZ, with hybrid office attendance of approximately 2–3 days per week in designated offices.

Salary: $108,570–$133,000 per year in Denver and Scottsdale; $131,430–$161,000 per year in San Francisco and New York.

Company

hirify.global provides payroll, health insurance, 401(k), and HR services for more than 500,000 small businesses.

What you will do

• Own full-funnel paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok.
• Manage multi-million-dollar budgets, including pacing, forecasting, budget-versus-actual analysis, and investment recommendations.
• Apply acquisition measurement and attribution frameworks to guide budget allocation and pipeline impact.
• Lead creative briefing and testing, interpret complex datasets, and build a learning roadmap.
• Identify and validate emerging channels and formats, including Google Demand Generation campaigns and ChatGPT ads.
• Partner with Web Marketing, Brand, Influencer, Engineering, Product Marketing, Sales, Communications, and Integrated Marketing on conversion, tracking, campaigns, and creative strategy.

Requirements

• 7+ years of performance marketing experience in B2B SaaS, a performance marketing agency, or a high-growth consumer organization.
• Deep hands-on expertise across at least two major paid social platforms, including campaign builds, targeting, creative testing, bidding, and budget management.
• Experience driving measurable pipeline impact with significant budget responsibility.
• Strong creative testing, analytical, attribution, and data interpretation skills.
• Consistent practical use of AI tools for briefs, copy, analysis, and team workflow efficiencies.
• Ability to work from one of the listed U.S. locations and attend the designated office approximately 2–3 days per week.

Culture & Benefits

• Full-time employment includes base pay, benefits, and equity in the form of RSUs.
• Work within a high-autonomy Demand Generation team with a strong experimentation focus.
• Collaborate across marketing, web, brand, communications, product, sales, and engineering functions.
• Use AI tools as a regular part of the role and contribute to reusable playbooks and best practices.
• A secure, reliable, and consistent internet connection is required when working outside a hirify.global office.