3 дня назад
Sr. Demand Generation Specialist (Remote)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Demand Generation Specialist (Marketing Automation/Email): Executing and optimizing omnichannel demand generation campaigns, email programs, and sponsorship operations for the INSIGHT user conference with an accent on marketing automation, campaign analytics, and enterprise account targeting. Focus on building and testing email programs at scale, coordinating campaign dependencies and sponsorship logistics, and using AI to automate workflows and improve efficiency.
Location: Remote, Any State
Company
is hiring for its sales and marketing organization.
What you will do
- Build, test, optimize, and deploy campaign emails, newsletters, nurture programs, and event promotions.
- Turn approved campaign briefs into production plans, timelines, and dependency-management processes.
- Support account-based campaigns for named enterprise accounts through target-list development, email execution, and account-team coordination.
- Analyze and validate email, nurture, and other channel metrics to improve campaign performance.
- Run sponsorship operations for the annual INSIGHT conference, including communications, deadlines, branding, contracting, deliverables, and payment coordination.
- Use AI tools to build and monitor automated workflows that reduce manual work.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 4+ years of B2B marketing experience; account-based marketing or demand generation experience is advantageous.
- Strong understanding of marketing automation tools and CRM platforms, with the ability to build, segment, test, and deploy email programs independently.
- Experience analyzing campaign metrics and using data to improve marketing tactics.
- Strong organization and attention to detail while managing multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to work independently and collaboratively.
Nice to have
- Hands-on experience with Marketo, Demandbase, and Salesforce.
- Experience in account-based marketing or demand generation.
- Curiosity about AI and automation.
Culture & Benefits
- Full-time remote work within the United States.
- Opportunity to own execution and priorities as a senior individual contributor.
- Collaboration with marketing functions, account teams, and finance.
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