Account Executive, Vertical Sales (B2B Programmatic Advertising)

About this role.

StackAdapt is hiring a hunter-oriented B2B Account Executive to generate new programmatic advertising revenue from brands and in-house marketing teams. The role centers on outbound prospecting, consultative pitching, pipeline development, closing complex opportunities, and building senior stakeholder relationships. The successful candidate will use CRM forecasting and MEDDICC-style sales practices while partnering with Product, Solutions, and Account Management teams. This is a remote-first, regionally focused role prioritizing candidates in London and surrounding UK areas, with occasional regional travel. The position requires strong digital advertising knowledge, self-direction, and the ability to articulate technical concepts to varied audiences.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5### Pace & Pressure

5/5### Autonomy Level

5/5### Communication Load

5/5AI insightThis is a demanding new-business sales role with ownership of prospecting through close in a competitive, evolving programmatic advertising market. Success requires navigating complex, multi-stakeholder B2B sales cycles while consistently building pipeline and translating technical platform capabilities into business value.

Salary analysis

Estimated compensation compared with the broader UK market for similar roles.

£69,700

£75k–£120k

AI insightThe disclosed base-salary band is £46,195–£63,518 GBP, with a midpoint of £54,856.50 GBP. The salary_job_median of approximately $69,700 USD is an estimated USD equivalent for comparison because the analysis market is US-based; the actual posted compensation must remain in GBP. Estimated US-market base salary for a B2B programmatic advertising Account Executive is approximately $75,000–$120,000 USD annually, excluding variable commission, bonuses, and equity.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions

How would you build a new-business pipeline among B2B brands and in-house marketing teams?

I would begin by segmenting target accounts by industry fit, advertising maturity, likely programmatic use cases, and buying-center structure. I would develop persona-specific outreach tied to measurable marketing outcomes, run coordinated multichannel sequences, and qualify opportunities against clear discovery criteria before prioritizing follow-up. I would review conversion metrics weekly to refine messaging, account selection, and activity allocation.

Describe how you would apply MEDDICC in a complex programmatic advertising sale.

I would establish measurable business outcomes first, such as qualified reach, conversion efficiency, or campaign performance. I would identify the economic buyer, map decision criteria and process, validate the prospect's pain, develop an internal champion, and assess competition. I would document each element in the CRM so that next steps, deal risk, and forecast confidence are based on evidence rather than optimism.

How would you explain a technical programmatic advertising capability to a non-technical marketing executive?

I would avoid beginning with platform mechanics and instead start with the executive's business objective. For example, I would connect optimization and audience capabilities to outcomes such as reaching relevant decision-makers efficiently, improving campaign measurement, and reducing wasted spend. I would then use a concise example, supported by relevant proof points, and confirm that the proposed solution aligns with their priorities.

What would you do if a prospect is interested but repeatedly delays a decision?

I would revisit the decision process and clarify whether the delay reflects timing, insufficient urgency, an unaddressed stakeholder, or an unresolved risk. I would work with my champion to create a mutual action plan with agreed owners, milestones, and a defined business case. If urgency is genuinely low, I would maintain a purposeful nurture plan while focusing active selling time on opportunities with validated next steps.

How do you maintain an accurate sales forecast in a fast-moving new-business environment?

I use stage definitions tied to verifiable buyer actions, not seller activity, and inspect each opportunity for decision process, stakeholder alignment, commercial requirements, and next-step quality. I regularly compare historical conversion and cycle-time data against current pipeline assumptions. I also communicate risks early, separating committed opportunities from upside so leadership can make reliable decisions.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

The Account Executive, Vertical Sales is a hunter-focused role responsible for driving new programmatic advertising revenue with in-house marketing teams and brands across the** B2B vertical**. Reporting to the Sales Director, you’ll focus on generating new business, building strategic relationships with brand-direct advertisers, and expanding StackAdapt’s footprint within the B2B market.

StackAdapt is a remote-first company, though our Sales teams are regionalized. For this role, we are prioritizing candidates based in London, UK and surrounding areas to support in-market relationship building and client engagement.

What You’ll Be Doing

• Prospecting, pitching, and closing new business with brands and in-house marketing teams within the B2B vertical - Building and managing a strong pipeline of brand-direct opportunities through outbound sales strategies and CRM tools - Developing relationships with senior marketing stakeholders and executive-level decision-makers
• Partnering cross-functionally with Product, Solutions, and Account Management teams to deliver tailored client solutions
• Bringing customer and market insights back to internal teams to help shape product innovation and go-to-market strategy
• Creating compelling, value-driven sales presentations and proposals
• Staying informed on industry trends, competitive activity, and the evolving digital advertising landscape
• Partnering closely with Account Managers post-sale to support onboarding, retention, and long-term account growth

What You’ll Bring to the Table

• Proven success in a hunter-focused digital advertising sales role, ideally within programmatic advertising
• Experience selling directly to brands and in-house marketing teams through consultative, solution-based selling
• Strong pipeline management and forecasting skills using CRM platforms such as Salesforce
• Experience applying MEDDICC (or similar sales methodologies) to manage complex, multi-stakeholder sales cycles
• Ability to communicate technical concepts clearly to both technical and non-technical audiences
• A self-starter mindset with the ability to thrive in a fast-paced, evolving environment
• Experience leveraging AI tools to improve prospecting, personalization, workflow efficiency, or pipeline generation
• Strong relationship-building skills and a track record of consistently driving new business revenue
• Willingness to travel occasionally within the region as needed

The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.

This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.

Factors Influencing Final Compensation:

• The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate’s specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
• Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.

Base Salary Band

£46,195—£63,518 GBP

StackAdapter’s Enjoy:

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday’s off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.

*StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. *

StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know.

We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.

About StackAdapt

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