CRM Marketing Manager (Subscriptions)

Location: Toronto, Canada; hybrid remote working environment

Salary: CAD $77,837.00–$122,548.53 annually, plus a discretionary bonus and stock options

Company

hirify.global is a digital bookseller and reading platform offering eBooks, audiobooks, eReaders and reading applications to users worldwide.

What you will do

• Develop and execute CRM strategies across the Kobo Plus and Audiobooks subscription lifecycle.
• Improve acquisition, onboarding, trial-to-paid conversion, engagement, retention, churn prevention and win-back.
• Build and optimize automated journeys, targeted campaigns and promotional programs across email, push, SMS and emerging channels.
• Create segmentation and personalization strategies based on customer behavior, preferences and lifecycle signals.
• Own experimentation across messaging, creative, offers, timing, frequency, audiences and journey design.
• Manage campaigns end-to-end, including creative briefing, targeting, QA, launch, analysis and cross-functional stakeholder communication.

Requirements

• 3–5+ years of experience in CRM, lifecycle, retention or digital marketing.
• Experience building lifecycle programs that improve conversion, engagement, retention or customer lifetime value.
• Strong knowledge of subscription journeys, segmentation, personalization, marketing automation and A/B testing.
• Hands-on experience with email and push programs; SMS or other direct-channel experience is an asset.
• Experience with platforms such as Oracle Responsys, Salesforce Marketing Cloud, Google Analytics or Tableau.
• Strong analytical, project management, communication and attention-to-detail skills, plus knowledge of privacy regulations and consent management.

Nice to have

• Experience in subscription, e-commerce, streaming, media or consumer technology businesses.
• Curiosity about emerging CRM, personalization, AI and lifecycle marketing capabilities.

Culture & Benefits

• Flexible hours and a hybrid remote working environment.
• Full benefits from the first day, including health, vision and dental coverage.
• Unlimited sick days, paid volunteer days, RRSP matching and a lifestyle spending account.
• Work From Anywhere Program for up to 3 months or 90 days.
• Training budget, subsidized in-office lunches, extended summer long weekends and a dog-friendly office.
• Free Kobo device and weekly eBook or audiobook, plus maternity and paternity leave top-up.

Hiring process

• Applicants may be asked to participate in Rakuten's interview process and should provide authentic, personally written responses.