3 дня назад
Sr. Marketing Automation Specialist (AI)
107 000 - 181 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Marketing Automation Specialist (AI): Building and optimizing marketing automation programs in Marketo and Salesforce with an accent on lead lifecycle management, campaign execution, data quality, and AI-enabled process improvement. Focus on designing scalable workflows, troubleshooting marketing data and attribution issues, and improving the reliability and effectiveness of customer-facing campaigns.
Location: Remote - USA
Salary: $107,000–$181,000 total target cash annually, depending on the U.S. work location.
Company
is an AI analytics platform serving product, data, and marketing teams worldwide.
What you will do
- Own end-to-end execution of marketing automation programs in Marketo, including audience creation, email and landing page builds, workflows, A/B testing, QA, tracking, and reporting.
- Translate campaign and program requirements into scalable marketing automation solutions for teams across the organization.
- Optimize lead routing, enrichment, scoring, nurturing, lifecycle management, and campaign attribution in partnership with Salesforce administration.
- Manage and improve the marketing technology stack, processes, automation, data quality, and program efficiency.
- Use AI and emerging technologies to automate repetitive work and improve marketing operations.
Requirements
- 3+ years of experience in marketing operations or marketing automation.
- Hands-on experience building and executing programs in Marketo or a similar marketing automation platform.
- Experience with Salesforce leads, contacts, campaigns, reporting, and CRM-marketing automation integration.
- Experience managing email campaigns, nurtures, webinars, events, or other digital programs from setup through reporting.
- Strong analytical, troubleshooting, problem-solving, data attribution, and funnel management skills.
- Basic HTML/CSS skills and strong attention to detail when building and testing customer-facing marketing experiences.
Culture & Benefits
- Values include humility, ownership, growth mindset, and customer centricity.
- Medical, dental, and vision insurance, with employer-paid premiums on select plans.
- 401(k) retirement plan with employer match of up to 1% of eligible pay, subject to annual limits.
- Flexible time off, paid holidays, parental leave, fertility and adoption support, and mental health benefits.
- Stipends for wellness, commuting, learning and development, and home office equipment.
- Equity, employee stock purchase program, mentorship, charitable giving grants, and paid volunteer time off.
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