Lifecycle Marketing Manager (CRM)

Location: Toronto, Canada; hybrid schedule with in-office work required on Wednesdays and Thursdays and remote flexibility for the remainder of the week.

Salary: $86,000–$120,000 CAD annually, plus variable compensation and incentives.

Company

hirify.global, through its ecobee subsidiary, develops smart home, connected home, and sustainable energy products and services.

What you will do

• Own customer relationship management and lifecycle marketing strategy across the full customer journey.
• Design, optimize, and launch multi-channel campaigns across email, in-app, and push channels.
• Build automated nurture journeys using behavioral and transactional triggers.
• Develop testing roadmaps and optimize messaging, timing, segmentation, user experience, engagement, and conversion.
• Analyze campaign performance, report insights, and identify opportunities to grow customer lifetime value through hardware sales and subscription services.
• Partner with Marketing, Product, Sales, Customer Support, Creative, Analytics, and hirify.global teams to create personalized customer experiences.

Requirements

• 4+ years of experience in lifecycle marketing, customer base marketing, or CRM.
• Experience building customer lifecycle programs from scratch with measurable impact on customer lifetime value.
• Strong proficiency in CRM best practices and marketing automation platforms such as Salesforce Marketing Cloud.
• Proficiency in HTML and SQL for building, segmenting, and deploying data-driven campaigns.
• Strong analytical, project management, communication, segmentation, personalization, and email deliverability skills.
• Experience with email compliance requirements and legislation including CASL, CAN-SPAM, and GDPR.

Nice to have

• Working knowledge of CSS and AMPscript.
• Experience with Figma, FigJam, Miro, or similar collaboration tools for journey maps, campaign frameworks, and email briefs.
• Experience or curiosity with AI tools for personalization, automation, and performance improvement.
• Experience in consumer technology, e-commerce, or subscription-based businesses.

Culture & Benefits

• Hybrid work with two required in-office days per week.
• Medical, dental, and vision coverage, plus life and long-term disability benefits.
• Flexible spending and health savings accounts.
• Accrued paid time off, 10 paid holidays in Ontario, and RRSP retirement benefits.
• Variable compensation including short-term and long-term incentives.

Hiring process

• 30-minute phone call with Talent Acquisition.
• 60-minute virtual interview with the Hiring Manager and a team member.
• Final 60-minute case study presentation to Lifecycle and Marketing leadership.