Optimisation Manager (Retail)

Location: Meadow Ln, Shirebrook, Mansfield, UK

Company

Frasers Group operates a global retail ecosystem spanning sports, premium, luxury, fashion, and gaming brands, including hirify.global, Sports Direct, USC, Frasers, and GAME.

What you will do

• Support the product discoverability roadmap and drive onsite search optimisation across multiple retail brands.
• Develop data-driven, customer-centric search and visual merchandising strategies.
• Manage digital optimisation projects from concept through delivery and prioritise improvements based on customer and performance data.
• Work with the CDP and experimentation teams to improve personalisation and deliver a best-in-class A/B testing programme.
• Lead cross-functional optimisation initiatives during trade events and other key commercial activities.
• Manage search and merchandising vendors, mentor the optimisation team, and communicate weekly performance reporting to stakeholders.

Requirements

• Proven experience in a digital optimisation role with strong leadership and team management skills.
• Expertise in onsite search optimisation and merchandising tools such as Algolia or Attraqt.
• Strong analytical skills, including experience with A/B testing, data interpretation, and tools such as Google Analytics and Contentsquare.
• Ability to translate customer and business insights into actionable optimisation plans.
• Strong project management, communication, stakeholder management, and third-party vendor relationship skills.

Culture & Benefits

• Full-time employment within a multi-brand retail organisation focused on digital innovation and customer experience.
• Recognition programmes include Frasers Champion and Fearless 1200.
• Head office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Access to free gym classes, discounted gym memberships, and the Frasers Fit wellbeing programme.
• Retail Trust support includes a 24-hour wellbeing helpline, counselling, and financial and legal assistance.

Hiring process

• Shortlisted candidates may complete an initial recruiter interview focused on behaviours, culture, and values.
• Successful candidates are expected to complete one or two further interviews with the hiring manager and wider team.
• Later stages may include a technical presentation or practical task.