Digital Director (Ecommerce)

Location: Head Office in Greater Manchester, United Kingdom; hybrid working with regular office attendance required

Company

hirify.global is a UK-based omnichannel retailer specialising in streetwear and sportswear, with a strong focus on digital transformation and data-driven decision-making.

What you will do

• Own the UK digital strategy, ecommerce performance, digital revenue, gross profit and contribution results.
• Lead the digital product roadmap across the website, app and other customer-facing experiences.
• Drive acquisition, retention, CRM, loyalty, personalisation and social commerce, including TikTok Shop.
• Establish measurement, attribution, experimentation and customer-value frameworks with BI and Finance.
• Partner with Technology on platform strategy, integrations, customer identity, re-platforming and digital transformation.
• Lead senior digital functions and align Brand, Merchandising, Product, BI, Technology, Retail, Operations and Finance.

Requirements

• Extensive senior leadership experience in digital commerce, ecommerce, customer growth or digital transformation within a scaled consumer business.
• Experience owning a significant ecommerce P&L and multi-million-pound digital marketing investment.
• Proven delivery of profitable growth across revenue, gross profit, contribution and customer lifetime value.
• Experience leading major transformation, such as re-platforming, digital product development, customer-data transformation or operating-model change.
• Strong knowledge of attribution, marketing mix modelling, incrementality, experimentation, CRM, segmentation and personalisation.
• Experience scaling ecommerce across multiple international markets and leading senior multidisciplinary teams.

Culture & Benefits

• Hybrid working model with regular attendance at the Greater Manchester Head Office.
• Support for professional and personal development through training and internal career opportunities.
• Collaborative environment focused on open communication, learning and diverse perspectives.
• Tools, support and resources to achieve role and development goals.

Hiring process

• Applications are reviewed individually.
• Selected candidates are invited to an informal call or Teams video discussion.