11 дней назад
Marketing Specialist-Senior
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Specialist-Senior (B2B Marketing/Logistics): Developing and executing go-to-market campaigns and customer-centric marketing programs in Singapore with an accent on demand generation, customer acquisition, retention, and cross-selling. Focus on launching products and services, creating value propositions, delivering customer events, and translating customer insights into measurable marketing initiatives.
Location: Singapore; onsite role
Company
is a global express transportation company serving customers across more than 220 countries and territories.
What you will do
- Develop and execute targeted B2B marketing initiatives for demand generation, lead acquisition, customer retention, and cross-selling.
- Plan and deliver customer events, webinars, trade exhibitions, and industry engagement activities.
- Lead go-to-market communications for product launches, service enhancements, and strategic business initiatives.
- Translate products and services into customer value propositions, messaging, and marketing content.
- Manage external agencies, vendors, industry associations, and strategic partners.
- Collaborate with Regional Marketing on regional programs and initiatives.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- At least 5 years of B2B marketing experience, preferably in logistics, transportation, technology, or a related industry.
- Proven experience executing marketing campaigns and demand generation programs with measurable business results.
- Strong project management, stakeholder management, analytical, and problem-solving skills.
- Effective communication, influencing, storytelling, and presentation abilities.
- Ability to manage multiple priorities and work independently.
Nice to have
- Experience working in a matrixed or regional environment.
Culture & Benefits
- People-first philosophy focused on service, performance, and employee development.
- Commitment to a diverse, equitable, and inclusive workplace.
- Opportunities for growth and contribution within a global transportation network.
- Culture that encourages innovation and high-quality customer service.
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