Specialist, Performance Marketing

Location: Singapore

Company

hirify.global is a local delivery platform within Delivery Hero Group, operating across more than 70 countries and headquartered in Berlin, Germany.

What you will do

• Manage performance marketing campaigns across 16 APAC and European markets through paid search and paid social channels.
• Own channel budgets, pace spending against targets, and reallocate investment toward the highest-ROI opportunities.
• Use AI and automation tools for campaign setup, bid management, reporting, and creative iteration.
• Work cross-functionally and cross-regionally to develop, launch, and track evergreen and integrated campaigns.
• Design experiments and provide data-driven recommendations to improve customer acquisition, engagement, and retention.
• Monitor campaign performance, benchmarks, channel mix, attribution, and ROI to support budget decisions.

Requirements

• 3+ years of hands-on experience managing web and app performance marketing campaigns across major channels such as Google, Apple, Meta, or TikTok.
• Experience with app performance marketing and/or paid social platforms, with knowledge of both search and social considered advantageous.
• Working knowledge of analytics and measurement tools such as Google Analytics, Adjust, and AppsFlyer.
• Experience with pixel and mobile app measurement and tracking, including resolving ad operations issues affecting campaign performance.
• Familiarity with performance KPIs including CPA, CPC, CPI, CPM, attribution, and LTV.
• Fluent written and verbal English is required.

Nice to have

• Experience with additional performance channels or tools such as Snapchat, Smartly, or Google Display.
• Experience managing significant marketing budgets and optimizing campaigns at scale.
• Knowledge of A/B testing, multivariate testing, and incrementality.

Culture & Benefits

• Fast-paced and dynamic regional work environment.
• Cross-functional and cross-regional collaboration across APAC and Europe.
• Opportunity to make a direct impact on marketing and business practices.