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6 дней назад

Regional Media Director (Media Strategy)

Тип работы
fulltime
Грейд
director
Английский
b2
Страна
Singapore/Germany
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Текст:
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TL;DR
Regional Media Director (Media Strategy): Leading end-to-end media strategy and planning for foodpanda, foodora, and Yemeksepeti across Europe, APAC, and Turkey with an accent on full-funnel planning, omni-channel media mixes, and localized execution. Focus on managing multi-market budgets, optimizing channel and market investment, leading agency partnerships, and proving ROI through marketing mix modeling and incrementality testing.

Location: Singapore

Company

hirify.global is a global online food ordering and delivery marketplace and part of the Delivery Hero Group, operating across around 65 countries.

What you will do

  • Establish regional media planning frameworks across Europe, APAC, and Turkey, balancing global brand consistency with local market needs.
  • Define omni-channel media mixes across digital, programmatic, social, OOH, TV, and CTV to support acquisition and long-term brand growth.
  • Lead the master media agency relationship, including KPIs, SLAs, quarterly reviews, buying terms, and programmatic transparency.
  • Partner with local marketing teams across 16 markets to align regional priorities with localized media plans and scale best practices.
  • Manage multi-market media budgets and dynamically reallocate investment toward high-performing channels and growth markets.
  • Develop measurement models with analytics teams to demonstrate ROI and business impact.

Requirements

  • At least 15 years of marketing experience, including at least 5 years of industry experience.
  • At least 5 years of global or regional media management experience.
  • Experience leading regional strategies across Asian markets, Europe, and Turkey and influencing local teams across multiple markets.
  • Strong analytical skills focused on market dynamics, media strategy, and performance metrics.
  • Experience managing eight-figure media budgets and allocating investment across channels and markets.
  • Exceptional leadership, communication, collaboration, and adaptability in a fast-paced multicultural environment.

Culture & Benefits

  • International scope spanning Europe, Turkey, APAC, and multiple local markets.
  • Collaboration with multicultural regional and local marketing teams.
  • Opportunity to manage iconic food delivery brands at significant international scale.
  • Access to a global organization headquartered in Berlin and operating in around 65 countries.

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