6 дней назад
Regional Media Director (Media Strategy)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Regional Media Director (Media Strategy): Leading end-to-end media strategy and planning for foodpanda, foodora, and Yemeksepeti across Europe, APAC, and Turkey with an accent on full-funnel planning, omni-channel media mixes, and localized execution. Focus on managing multi-market budgets, optimizing channel and market investment, leading agency partnerships, and proving ROI through marketing mix modeling and incrementality testing.
Location: Singapore
Company
is a global online food ordering and delivery marketplace and part of the Delivery Hero Group, operating across around 65 countries.
What you will do
- Establish regional media planning frameworks across Europe, APAC, and Turkey, balancing global brand consistency with local market needs.
- Define omni-channel media mixes across digital, programmatic, social, OOH, TV, and CTV to support acquisition and long-term brand growth.
- Lead the master media agency relationship, including KPIs, SLAs, quarterly reviews, buying terms, and programmatic transparency.
- Partner with local marketing teams across 16 markets to align regional priorities with localized media plans and scale best practices.
- Manage multi-market media budgets and dynamically reallocate investment toward high-performing channels and growth markets.
- Develop measurement models with analytics teams to demonstrate ROI and business impact.
Requirements
- At least 15 years of marketing experience, including at least 5 years of industry experience.
- At least 5 years of global or regional media management experience.
- Experience leading regional strategies across Asian markets, Europe, and Turkey and influencing local teams across multiple markets.
- Strong analytical skills focused on market dynamics, media strategy, and performance metrics.
- Experience managing eight-figure media budgets and allocating investment across channels and markets.
- Exceptional leadership, communication, collaboration, and adaptability in a fast-paced multicultural environment.
Culture & Benefits
- International scope spanning Europe, Turkey, APAC, and multiple local markets.
- Collaboration with multicultural regional and local marketing teams.
- Opportunity to manage iconic food delivery brands at significant international scale.
- Access to a global organization headquartered in Berlin and operating in around 65 countries.
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