Head of Marketing APJ (AI)

Location: Singapore; hybrid work arrangement

Company

Okta provides identity and access infrastructure designed to help organizations securely adopt AI and protect human and machine identities.

What you will do

• Define and own the APJ demand marketing strategy across SMB, enterprise, and strategic accounts.
• Generate pipeline through regional campaigns, account-based marketing, integrated programs, and close collaboration with sales and business development.
• Lead post-sales marketing focused on customer retention, adoption, upsell, cross-sell, advocacy, and loyalty.
• Own regional events, roadshows, community building, and executive engagement across APJ.
• Lead and develop a marketing organization of 10+ professionals across regional marketing, partner marketing, and customer growth.
• Manage budgets, analyze campaign performance, report market insights, and operationalize AI-enabled marketing workflows.

Requirements

• Demonstrated success in B2B marketing across APJ with knowledge of broader go-to-market functions.
• Experience leading high-performing teams and collaborating with sales, product marketing, partners, and cross-functional teams.
• Deep understanding of demand generation, inbound marketing, account-based marketing, and target account strategies.
• Proven campaign ownership with consistent return on investment and data-driven reporting.
• Experience using generative AI for marketing orchestration, workflow automation, and content production.
• Strong writing, presentation, quantitative, organizational, and self-management skills; degree or equivalent experience.

Nice to have

• Experience in identity and access management.

Culture & Benefits

• Values include customer focus, empowerment, innovation, integrity, and transparency.
• Leadership principles emphasize effective teams, self-awareness, talent development, results, and strategic thinking.
• In-person onboarding is designed to accelerate impact and connect employees with the mission and team.
• Well-being support, social impact initiatives, talent development, and community-building programs are available.