Integrated Campaign Manager, Higher Education

Location: Remote - US

Salary: $110,000–$115,000 USD per year, plus bonus eligibility

Company

hirify.global provides a video knowledge management and learning platform for businesses and universities, supporting video capture, management, search, and knowledge sharing.

What you will do

• Own annual and quarterly integrated campaign planning for the higher education vertical, connecting priorities to new-logo, renewal, expansion, pipeline, and win-rate goals.
• Map buyer evaluation paths, identify messaging and content gaps, and prioritize campaign assets based on expected pipeline impact.
• Plan, launch, optimize, and report on campaigns across email, webinars, paid media, and digital channels.
• Write campaign copy, build email programs, brief landing pages, and manage campaigns in HubSpot or a comparable marketing automation platform.
• Coordinate with Product Marketing, SDR, Events, Marketing Operations, paid media agencies, and regional campaign managers.
• Own the vertical campaign scorecard, measuring sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, channel efficiency, and ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of campaign or demand-generation experience at a B2B SaaS company, with direct ownership of a market segment or vertical.
• End-to-end experience with multi-channel campaign strategy, copywriting, execution, reporting, and pipeline or revenue measurement.
• Hands-on experience with HubSpot or comparable marketing automation software and Salesforce or comparable CRM technology.
• Strong project management, stakeholder communication, and presentation skills, with the ability to manage multiple campaigns and deadlines.
• Hands-on experience using AI tools for research, drafting, or workflow automation.

Nice to have

• Experience marketing to higher education or another committee-driven, cycle-bound buying market.
• Experience running campaigns against entrenched incumbents and supporting displacement sales.
• Familiarity with LMS ecosystems including Canvas, Blackboard, and Moodle.

Culture & Benefits

• Remote-first work environment with employees in the US and international locations.
• Health insurance, flexible spending accounts, retirement savings plans, life and disability insurance, and paid and unpaid time away from work.
• Autonomy to own campaigns from strategy through reporting within a collaborative demand generation organization.
• Inclusive culture focused on customer outcomes, accountability, clarity, learning, and constructive feedback.
• Opportunity to use generative AI tools to accelerate research, campaign drafting, and recurring workflows.

Hiring process

• Application review and recruiter call.
• Video interview and assessment, followed by a hiring manager call and interview loop.
• Debrief and offer.