Marketing & Lead Qualification Manager (HVAC)

Location: Remote, Metro Manila, Philippines; Monday to Friday during New Zealand business hours

Company

A multi-brand business operating across residential and commercial heating, cooling, electrical, solar, security and HVAC products and services, including nationwide distribution and manufacturing activities.

What you will do

• Plan, launch and optimize Meta campaigns across Facebook and Instagram for multiple brands, regions, services and customer segments.
• Develop paid advertising, organic social media, email and customer-facing content that clearly explains technical products and services.
• Respond to inbound enquiries, speak with prospective customers by phone and qualify needs, location, urgency, budget, project scope and decision-making readiness.
• Maintain accurate CRM records in Lexi/LAXXY, follow up with prospects and assign qualified opportunities for quoting, site visits or technical advice.
• Coordinate campaigns with leadership, sales and operations based on commercial priorities, seasonal demand and operational capacity.
• Report on leads, advertising spend, cost per lead, qualification rates, quote conversion, response times and campaign performance.

Requirements

• Proven experience in digital, performance or growth marketing.
• Hands-on experience managing Meta advertising and lead-generation campaigns.
• Excellent verbal communication skills and confidence speaking with prospective customers by phone.
• Strong commercial judgement, lead qualification skills and experience managing pipelines through a CRM.
• Ability to create persuasive campaign copy, manage multiple brands and priorities independently, and maintain strong attention to detail.
• Availability to work Monday to Friday during New Zealand business hours.

Nice to have

• Experience in lead qualification, inside sales, appointment setting or customer-facing sales.
• Background in HVAC, trades, construction, electrical, solar, security, home services, distribution or technical products.
• Experience with email marketing, campaign automation, customer databases or Lexi/LAXXY.
• Experience marketing multi-location or nationwide businesses, including campaigns targeting New Zealand regions.
• Basic graphic design, video editing or content-production skills.

Culture & Benefits

• Remote work arrangement from Metro Manila.
• Work across multiple brands and commercial service categories.
• Direct collaboration with leadership, sales, operations and technical teams.
• Opportunity to influence campaign strategy, lead quality and commercial outcomes.