Field Marketing Principal (SaaS)

Location: Kuala Lumpur, Malaysia; hybrid

Company

hirify.global develops business software, data, AI, and cognitive ERP solutions for companies across global supply chains.

What you will do

• Plan and execute integrated demand generation programs across digital, email, webinars, events, content, social, partner, and third-party channels.
• Translate business priorities into execution plans covering audiences, messaging, timelines, budgets, dependencies, and success measures.
• Own campaigns from planning through execution, measurement, optimization, and stakeholder reporting.
• Partner with Sales and Business Development on pipeline priorities, target accounts, market opportunities, and field feedback.
• Measure engagement, lead generation, conversion, pipeline contribution, and ROI using CRM, marketing automation, and reporting tools.
• Coordinate agencies, vendors, media partners, and internal teams across Southeast Asian markets.

Requirements

• Strong B2B marketing experience, ideally in enterprise software, SaaS, technology, or another complex B2B environment.
• Experience delivering integrated demand generation or field marketing campaigns across multiple channels.
• Strong project management skills with the ability to manage multiple programs, stakeholders, and deadlines independently.
• Understanding of the B2B buying journey, lead generation, funnel progression, and pipeline development.
• Strong analytical, communication, stakeholder management, and problem-solving skills.
• Commercially aware, proactive, self-motivated, and comfortable working with limited supervision.

Nice to have

• Experience in enterprise software, SaaS, manufacturing, or distribution markets.
• Experience working across Southeast Asian markets and cultures.
• Knowledge of Account-Based Marketing and digital campaign optimization.
• Experience with Salesforce, marketing automation, analytics platforms, paid media, content syndication, or third-party lead generation.

Culture & Benefits

• Health and wellness benefits.
• Mentorship, continuing education, internal mobility, and career development programs.
• LinkedIn Learning access and education support programs.
• Inclusive global workplace with work-life balance policies.
• Support for international relocation and permanent residency processes.