Marketing Manager (Fintech)

Location: Hybrid in Sydney or Melbourne, Australia

Company

hirify.global provides identity verification, KYC/AML, and fraud prevention software to more than 250 customers across 46 countries.

What you will do

• Own demand generation strategy, marketing pipeline targets, and contribution to net new revenue.
• Drive inbound growth through SEO, content, webinars, events, ABM, lifecycle programs, and partner co-marketing.
• Lead organic search and Generative Engine Optimisation to improve visibility across commercial keywords and AI search tools.
• Manage the blog, SEO pages, landing pages, LinkedIn content, and website conversion optimisation.
• Own funnel tracking, campaign attribution, pipeline reporting, lead nurture, and re-engagement programs.
• Support go-to-market activity for new markets including ASEAN, the UK, and Europe, as well as customer storytelling and awards.

Requirements

• 7+ years of B2B marketing experience with a strong record in demand generation and pipeline contribution.
• Experience in SaaS, fintech, payments, or regulated industries.
• Expertise in SEO, content strategy, and inbound demand generation.
• Strong working knowledge of HubSpot or a comparable marketing platform for campaigns, attribution, and reporting.
• Experience planning and executing webinars, conferences, customer forums, ABM programs, and named-account campaigns.
• Strong written communication, marketing data analysis skills, and a bias toward action.

Nice to have

• Experience in identity verification, KYC/AML, fraud prevention, or compliance.
• Experience with GEO/AEO and AI search optimisation.

Culture & Benefits

• Hybrid work arrangement based in Sydney or Melbourne.
• Hands-on ownership of marketing strategy, execution, pipeline, and revenue outcomes.
• Opportunity to build demand generation and organic growth for a rapidly expanding platform serving customers across 46 countries.