20 часов назад
Growth Marketer (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketer (AI) (B2B SaaS): Building Dovetail’s paid acquisition and lifecycle growth engine across search, paid social, email journeys, landing pages, and pipeline tracking with an accent on hands-on campaign execution, attribution, and AI-powered marketing workflows. Focus on designing high-velocity experiments, connecting spend to qualified pipeline, and automating campaign production, analysis, and reporting.
Location: Sydney, Australia — hybrid, in office four days a week at the Surry Hills HQ
Company
is an AI-powered customer intelligence platform that unifies feedback from sales calls, support tickets, and research for organizations.
What you will do
- Own paid acquisition strategy, budgets, forecasts, targets, and testing across Google Ads, LinkedIn Ads, retargeting, and emerging channels.
- Build and optimize campaigns, audiences, creative variants, bids, exclusions, landing pages, and conversion paths hands-on.
- Develop segmented email and lifecycle journeys covering nurture, behavioral triggers, re-engagement, campaign follow-up, and database activation.
- Partner with Creative, Product Marketing, and Web to improve messaging, landing pages, conversion experiments, and post-click performance.
- Connect marketing spend to qualified pipeline, customer acquisition cost, and revenue through tracking, attribution, dashboards, and feedback loops.
- Build AI-powered workflows, prompts, agents, and tooling for campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting.
Requirements
- Senior-level experience in growth or performance marketing, ideally in B2B SaaS, with direct experience operating Google Ads and LinkedIn Ads.
- Hands-on experience building segmented B2B email and lifecycle programs, including automation, testing, deliverability, nurture, and behavioral triggers.
- Experience managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue.
- Practical experience with AI tools such as Claude or ChatGPT, including improved workflows, agents, and prompts.
- Ability to own paid and lifecycle tooling, including campaign taxonomy, conversion events, pixels, conversion APIs, audience synchronization, automation, and reporting.
- Strong analytical judgment, creative evaluation skills, hands-on execution, and cross-functional collaboration across marketing, sales, data, web, revenue operations, and engineering.
Nice to have
- Experience with Meta, YouTube, Reddit, programmatic advertising, or emerging AI search surfaces.
- Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or a product analytics platform.
Culture & Benefits
- In-person-first collaboration from the Sydney office, with a flexible remote setup for the US team.
- Competitive base salary with equity options.
- $3,000 learning and development allowance or up to $1,000 for wellness.
- Four weeks of accrued leave, floating public holidays, bonus Kit Kat days, and an additional four weeks off after four years.
- Up to four weeks of work from anywhere per year, plus parental leave and return-to-work support.
- US benefits include health, dental, vision coverage, and a 401(k).
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