11 дней назад
Demand Generation Manager (B2B SaaS)
110 000 - 120 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Demand Generation Manager (B2B SaaS): Planning and executing end-to-end demand generation programs across paid social, webinars, offline channels, and lifecycle campaigns with an accent on pipeline growth, funnel analytics, and cross-functional alignment. Focus on running A/B and multivariate tests, optimizing lead lifecycle conversion, and turning campaign insights into scalable acquisition programs.
Location: On-site in San Francisco, California; requires at least four days per week, Monday through Thursday, at the San Francisco headquarters.
Salary: $110,000–$120,000 per year in the San Francisco Bay Area, plus equity.
Company
provides a secure workplace management platform for visitor management, risk assessment, mailroom management, digital signage, resource booking, and emergency management.
What you will do
- Plan and execute end-to-end demand generation programs across online and offline channels.
- Manage paid social acquisition, webinar programs, and new demand creation channels.
- Partner with Sales Development, marketing, sales, operations, and product to align campaigns and messaging.
- Monitor funnel conversion by segment, channel, and offer, and report actionable insights to senior management.
- Run A/B and multivariate tests across ads, landing pages, and lifecycle emails, scaling successful approaches.
- Oversee lead capture, nurture, sales handoff, agencies, contractors, budgets, and campaign operations.
Requirements
- 3–5 years of experience in demand generation or digital marketing, ideally in B2B SaaS.
- Experience running demand generation programs across self-serve and enterprise sales motions.
- Experience partnering with BDRs and sales across the buyer journey.
- Experience managing agencies and other third-party vendors.
- Strong analytical, writing, communication, and data-driven decision-making skills.
- Growth mindset with enthusiasm for testing new channels and techniques.
Nice to have
- Hands-on experience with Salesforce and Marketo.
Culture & Benefits
- Market-competitive compensation with equity for full-time roles.
- Collaborative, inclusive environment with a high degree of trust in individual ideas and execution.
- Opportunity to make an immediate impact on workplace experiences for customers.
- Support for personal and professional growth.
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